Choosing the Correct Keywords For a Site

Written by Sumantra Roy.


In this article, we focus onrepparttar correct way of finding outrepparttar 116515 keywords for which you should optimize your site forrepparttar 116516 search engines. This article will give yourepparttar 116517 formula forrepparttar 116518 Keyword Effectiveness Index (KEI) - a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for.

Step 1: Open your text editor or word processor and write down allrepparttar 116519 words and phrases that you might have searched for if you were looking for a company which offers products and services similar to yours. For example, suppose your company organizes packaged tours to Australia. Here's a list of phrases that I might have searched for if I were planning to make a trip to Australia:

tourism in Australia travel to Australia travelling in Australia travel agencies in Australia travelling agencies in Australia Australian travel agencies

Of course,repparttar 116520 keywords that came to your mind may have been different. But that's not important -repparttar 116521 important thing is to get an initial list of keywords.

You may be wondering why I have not used single word keywords. Here's why:

Firstly, single word keywords tend to be hyper-competitive. A search for "tourism" or "travelling" in any search engine will probably generate hundreds of thousands of pages. While it is possible that you may get your page inrepparttar 116522 top 10 for such a single word keyword, it is quite unlikely.

Secondly, because ofrepparttar 116523 sheer number of pages that single word searches can throw up, most search engine users have realized that they can get more relevant pages if they search for phrases rather than individual words. Statistical research has shown that most people are now searching for 2 or 3 word phrases rather than for single words.

Thirdly, single word keywords won't get you targeted traffic. When people search for "tourism", they are not necessarily looking for tourist destinations in Australia - they may be interested in any other country ofrepparttar 116524 world. Even if you got your site intorepparttar 116525 top 10 for tourism, you gain nothing from such visitors. However, when someone searches for "tourism in Australia", he/she is your potential customer, and hence, it makes sense for you to try and get a top ranking for your site for that keyword. Hence, whenever you are trying to generate keywords, try to be location specific. Try to think of keywords which apply torepparttar 116526 geographic area that your product or service is designed to serve.

Step 2: Open any spreadsheet program that is installed in your hard drive. I assume you are using Microsoft Excel. If you are using some other spreadsheet program, just changerepparttar 116527 spreadsheet related procedures outlined here to fit your program.

Create 4 columns - one forrepparttar 116528 keyword, one forrepparttar 116529 popularity ofrepparttar 116530 keyword, one forrepparttar 116531 number of sites that appear in AltaVista for that keyword andrepparttar 116532 last for something I callrepparttar 116533 Keyword Effectiveness Index (don't worry - I'll explain what KEI means later on). In order to ensure that you can follow what I am saying, I recommend that you addrepparttar 116534 following column headers torepparttar 116535 first four columns ofrepparttar 116536 first row of your spreadsheet:

Keyword Popularity No. of Competitors KEI

In case you don't want to takerepparttar 116537 trouble of creating your own spreadsheet, downloadrepparttar 116538 keywords.zip file from http://www.1stSearchRanking.com/t.cgi?4901&download.htm The file contains a sample spreadsheet in Excel 97 format.

Step 3: A great way to obtain a list of keywords related torepparttar 116539 ones you have developed inrepparttar 116540 first step is to use WordTracker's keyword generation service by going to http://the-easy-way.com/wordtracker.html Click onrepparttar 116541 "Trial" option atrepparttar 116542 top ofrepparttar 116543 site. Inrepparttar 116544 page that appears, type in your name and email address and click onrepparttar 116545 "Startrepparttar 116546 trial >>" button. Inrepparttar 116547 next page, click on "Click here to startrepparttar 116548 trial". Inrepparttar 116549 next page, type inrepparttar 116550 first keyword that you developed in Step 1, i.e. "tourism in Australia", inrepparttar 116551 text box. Click onrepparttar 116552 "Proceed >>" button.

Step 4: Inrepparttar 116553 next page, WordTracker will display a list of keywords related torepparttar 116554 keyword that you had typed in. (Just scroll downrepparttar 116555 left pane to seerepparttar 116556 keywords). Now, click onrepparttar 116557 first keyword inrepparttar 116558 left pane which is applicable for your site. Inrepparttar 116559 right pane, WordTracker will show a list of keywords which containrepparttar 116560 keyword you had clicked on inrepparttar 116561 left pane. Then inrepparttar 116562 table that you have created in your spreadsheet, copy each ofrepparttar 116563 keywords inrepparttar 116564 right pane and paste them inrepparttar 116565 first column ofrepparttar 116566 table. Also, copyrepparttar 116567 number of times those keywords have been used (i.e.repparttar 116568 figure present inrepparttar 116569 Count column in WordTracker) and paste them inrepparttar 116570 second column. In order to ensure that you can follow me, make sure that you typerepparttar 116571 first keyword inrepparttar 116572 second row of your spreadsheet. Of course, you should only bother adding a keyword to your spreadsheet if it is applicable for your site.

A Home Based Business Modeled After Google

Written by Gobala Krishnan


Probablyrepparttar most exciting company to not only survive, but come out strong out ofrepparttar 116514 dot-com crash ofrepparttar 116515 late 90's is Google Inc. Having started out small as a company operated inrepparttar 116516 garage of a friend and employing a staff of three, Google's meteoric rise to a top name onrepparttar 116517 Internet is not really that perplexing when we analyzerepparttar 116518 core strengths and policies of this company.

I am a super-fan of Google. I am also a fan of studying success so that I can learn from it. Here are a few key points that you, as a home based business entrepreneur, can learn from Google:

1) Capital Isn't Everything

It may be hard forrepparttar 116519 newcomer torepparttar 116520 home based business scene to swallow this fact. After all, more capital investment would mean more money to spend on advertising and building a home business. Its tempting to think how your business would be right now if you had, say $100,000 to start with, instead ofrepparttar 116521 meager $1000 you scrambled to get from selling things around your home.

But here's one thing more important than capital - ingenuity. Ingenuity involves makingrepparttar 116522 best ofrepparttar 116523 resources available to you, making every advertising dollar count, and treating every customer or prospect invaluable to your business.

Capital inrepparttar 116524 wrong hands, inrepparttar 116525 hands of an inexperienced entrepreneur or marketer, is just a waste of money. Ingenuity, onrepparttar 116526 other hand, can turn a $1000 capital into a thriving business. And yes, when you getrepparttar 116527 ingenuity part right, then whatever extra capital you get would be worth so much more.

2) Differentiate and Win - Think Outsiderepparttar 116528 Box

Innovation, ability to think outsiderepparttar 116529 box and a willingness to test ideas and make mistakes isrepparttar 116530 trademark of any truly successful company, especially in Google's case. Recently when Google's Gmail was launched, many ISPs and email providers were scrambling to offer more space to their free email accounts, simply because Google offered 1G of space. What they didn't get, however, was that Gmail was more that just about space.

So how did Google differentiate? They turned what would otherwise been just another email service into something much more. It is, as any user would be able to testify,repparttar 116531 best way to store, organize and find information contained in emails. Keeping track of business responses and follow-ups is a breeze with Gmail. Try it yourself if you cannot believe that statement.

Many home based business entrepreneurs, especiallyrepparttar 116532 ones involved in network marketing, shiver atrepparttar 116533 word "saturated". In a network marketing environment it may dawn upon every person, at one point or another, that there are many others with products and opportunities that are similar to theirs, andrepparttar 116534 products that they are expected to sell may be inrepparttar 116535 highly competitive industries. I felt that way once too, but here'srepparttar 116536 real question - what can you offer?

Not too long ago a friend of mine, after completing her course on cosmetics, offered free facials and beauty consulting to promote cosmetic products sold by her network marketing company. By doing things most people were not doing at that time, she simple blewrepparttar 116537 competition away.

So what can you contribute to your home based business to make it different, to make it stand out fromrepparttar 116538 crowd?

3) Give Your Customers Exactly What They Want

The success of Google's AdWords and AdSense is due to this simple fact - they gave advertisers exactly what they wanted. Marketers wanted a quick, results based, and dynamic advertising tool, and they got Adwords. Website owners wanted more advertising revenue, but did not wantrepparttar 116539 hassle of maintaining it overrepparttar 116540 hundreds of pages that they have, and they got Adsense.

Its a pretty simple strategy - understand what your customers want and give it to them!

My ex-sponsor in my old network marketing company used to say that in order for me to move their nutritional supplements, I had to teach people that supplements can prevent many hazardous illnesses. Prevention is better than cure. But here's what I learned in a few years -repparttar 116541 majority of people are looking for cures, not prevention. Most ofrepparttar 116542 people I met in Malaysia are looking for a cure to sleeping disorders, a cure for fatigue, a cure for arthritis, and so on.

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