Choosing a website's name and the Horlicks factor.

Written by Englesos on the Web

The name you choose for your company website is something requiring a deal of thought.

Thought not least about how you plan to publicise your site o­nce it goes live. (See Searching, sort of searching and finding)

1. Search Engine Friendly Names.

Keyword based names arerepparttar issue here. A good example of this isrepparttar 148649 newly mooted It was o­n Google’s first page withinrepparttar 148650 first 24 hours of being published usingrepparttar 148651 key phrase “entertainment in Cyprus” – search engines drop words like “in”, “and” and “but” from search strings. Remember that your name orrepparttar 148652 name of your company is not necessarily a keyword unless people are likely to search for you by your name. People like Chanel and Nike for example.

Further, I find that as time goes byrepparttar 148653 issue of “Search Engine Slavery” begins increasingly to annoy me. We are approaching a situation where a website owner will be compelled to design his site to meet Google’s SEO demands, before forking over a fortune every month for Google Ad words to get him found. Then doubtlessrepparttar 148654 owner will be click frauded out ofrepparttar 148655 lot by a little old lady in Pakistan and then get go home with nothing. (Read about click-fraud here -

Let’s make no bones aboutrepparttar 148656 value of a well-placed entry o­n Google or its competitors, it is a big plus. But how much must we cough up to maintain a fickle, unreliable and inconsistent “here today and gone tomorrow” presence o­nrepparttar 148657 various engines?

Too much say I.

2. Human Friendly Names.

These are names that “mean something” and rely more o­nrepparttar 148658 memory ofrepparttar 148659 searcher for results rather than “cold” searching. A Lookers client was trying to find a name for his taxi company website, but wanted to avoidrepparttar 148660 keyword rich but rather bland taxiforcyprus type of identity. Likewise,repparttar 148661 use of numbers in names has a certain vogue just now – taxi4cyprus for example – but this type of pun o­nly works inrepparttar 148662 English language. A French viewer can translate an HTML site o­n Babel fish ( and read about what your company offers in a selection of languages - butrepparttar 148663 URL is not translatable, and translation software is not, at this time, pun sensitive anyway!

Using RSS feeds to increase sales

Written by Joe Duchesne

RSS feeds are reshaping how we access information online. Inrepparttar past, when you wanted to know when your favorite information site had some new information on it, you had to go visitrepparttar 147943 website, wait for it to load, get distracted, etc. Withrepparttar 147944 growing popularity of RSS feeds however, this is no longer necessary.

One ingenious use of RSS feeds is to get your customers to subscribe to an RSS feed onrepparttar 147945 latest products you offer. The latest sales forrepparttar 147946 month, news related torepparttar 147947 products and services you offer and more. Using an RSS feed, a customer can know exactly when you post new information online without wasting time or having to wade through information that they aren't interested in. Keeping yourself in front of your customer will result in more sales.

An RSS feed for your coupons for instance offers their visitorsrepparttar 147948 ability to subscribe to RSS Feeds for coupon deals being offered byrepparttar 147949 favorite brand name stores. Whenever a new sale or rebate is posted,repparttar 147950 customer is notified via their RSS news aggregator, their browser or their online reader. Gettingrepparttar 147951 sale intorepparttar 147952 hands ofrepparttar 147953 customer right away increasesrepparttar 147954 chance that a sale is made.

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