Choosing Your Website's Address and Link NamesWritten by Jeff Colburn
One of most important things you will do when creating your website is selecting its web address. When you choose a web address, you want to make it descriptive of your company name, or service you offer. Let's say you own a company called Acme, Inc. and you make widgets. Your first choices would be www.Acme.com or www.Widgets.com. Other options could be www.AcmeWidgets.com, www.WidgetsByAcme.com, www.GreatWidgets.com and so on. You want to be sure that names you're considering are as short as possible, easy to remember and relate to your company. While descriptive, you wouldn't want your web address to be www.TheGreatestWidgetsInTheWorldAreByAcme.com. This is just to long for people to remember, and rather egotistical.You'll want to have several names picked out in case your first, or second or third, choice is already taken. You may easily do this with minor changes in spelling or word order. So www.PearlPrideOnions.com could be changed to www.OnionsbyPearlPride.com or www.Pearl-Pride-Onions.com. You could also change .com to one of a different extension. Other extensions most often used are: .net - Like .com, this can be used by anyone. .org - This is used by non-profit organizations. .biz - Businesses and corporations use this extension. .us - This signifies a company or person based in United States.
| | Make It PersonalWritten by Jeff Colburn
One problem with websites is that they're very anonymous. A prospective client comes to your site, not knowing whom you are or what kind of businessperson you are. At same time you're asking them to buy your products or services, believe what you say in articles and possible to give you their credit card number. That requires a lot of trust, and you need to build that trust.There are several easy ways to build this trust. First, you should put a biography or yourself or your company onto site. You can make it a personal or professional bio. On my site I use a personal biography. It tells: Where I graduated from college What my major was My past careers Sports and hobbies I've been involved with My current interests And my experience relating to products, services and topics of my site For a more professional bio talk about history of your business. Here are some of questions you can answer. When and where did your business start? Why did you start business? If you have an office or manufacturing site, where is it? What qualifies you to run this business? Who are other key employees of business?
|
