As a search engine optimization copywriter, I’ve seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me list to include in their copy. I must admit, sometimes I’m just amazed at selections I receive.

It’s absolutely imperative that you make wise choices in area of keywords. Many people simply look at statistics. Others go strictly on most highly searched keywords from one particular search engine. Still others do no research at all and just guess. While first two can work in combination with one another, they still don’t offer a complete solution.

From working with many search engine optimization (SEO) experts, I have gathered a few tips on how to choose effective keywords that bring results. I’d like to share that information with you so you can improve both your copy and your search engine positioning.

Narrow Focus

Choose keywords that have a narrow focus. The most common “mistake” I’ve seen when selecting keywords is choosing those that are too broad. For example, one client sold cleaner for granite countertops. One keyphrase that was originally under consideration was “granite countertops.” However, as his SEO expert explained (and I agree), people could be hoping to find information on almost any aspect of granite countertops… installation, price, service, dealers, etc. This keyphrase was too broad and eventually was discarded.

The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make.

1.Heading.

Write attention grabbing & powerful heading. Remember you have 15 seconds or less to capture your visitors attention before they click away. Offer best benefits or biggest promise to your visitors. Increase there curiosity by showing them self-serving benefits. Your heading should immediately create a desire in reader to want to know more.

2. Testimonials

One of biggest problem on internet is being believed. Testimonials are best way to assure people that you are not a scam artist. People want to know what others are saying about product. In fact a good testimonial from respected well-known authorities within your targeted field will definitely build your credibility & boost sales. Try to include a testimonial as close to top of your sales letter as you will get people immediately believing what you say even before they read your sales letter.

3. Build Interest.

Build interest in your reader by discussing a problem or telling a story. The first part of your sales letter should build interest in your readers and try to expand benefits you got people excited about in your headings. People love to read stories, so tell them some exciting story of your past experience, but remember story should be within your targeted field.

4. Bullets.