Choosing Keywords That Bring the Best Results

Written by Karon Thackston

by Karon Thackston © 2003

As a search engine optimization copywriter, I’ve seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send merepparttar list to include in their copy. I must admit, sometimes I’m just amazed atrepparttar 108131 selections I receive.

It’s absolutely imperative that you make wise choices inrepparttar 108132 area of keywords. Many people simply look at statistics. Others go strictly onrepparttar 108133 most highly searched keywords from one particular search engine. Still others do no research at all and just guess. Whilerepparttar 108134 first two can work in combination with one another, they still don’t offer a complete solution.

From working with many search engine optimization (SEO) experts, I have gathered a few tips on how to choose effective keywords that bring results. I’d like to share that information with you so you can improve both your copy and your search engine positioning.

Narrow Focus

Choose keywords that have a narrow focus. The most common “mistake” I’ve seen when selecting keywords is choosing those that are too broad. For example, one client sold cleaner for granite countertops. One keyphrase that was originally under consideration was “granite countertops.” However, as his SEO expert explained (and I agree), people could be hoping to find information on almost any aspect of granite countertops… installation, price, service, dealers, etc. This keyphrase was too broad and eventually was discarded.

The same applies to geographic locations. A real estate agent wanted to userepparttar 108135 keyphrase “Richmond County.” However, upon searchingrepparttar 108136 ‘Net for this phrase, his SEO expert discovered that there are at least three states that have a Richmond County. Instead,repparttar 108137 SEO expert chose phrases such as “Richmond County, Georgia real estate” to narrowrepparttar 108138 focus and ensure qualified traffic.

10 Tips on How to write a sales letter.

Written by Julie Kerr

10 Tips on How to write a sales letter.

The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make.


Write attention grabbing & powerful heading. Remember you have 15 seconds or less to capture your visitors attention before they click away. Offerrepparttar best benefits orrepparttar 108130 biggest promise to your visitors. Increase there curiosity by showing them self-serving benefits. Your heading should immediately create a desire inrepparttar 108131 reader to want to know more.

2. Testimonials

One ofrepparttar 108132 biggest problem onrepparttar 108133 internet is being believed. Testimonials arerepparttar 108134 best way to assure people that you are not a scam artist. People want to know what others are saying about repparttar 108135 product. In fact a good testimonial from respected well-known authorities within your targeted field will definitely build your credibility & boost sales. Try to include a testimonial as close torepparttar 108136 top of your sales letter as you will get people immediately believing what you say even before they read your sales letter.

3. Build Interest.

Build interest in your reader by discussing a problem or telling a story. The first part of your sales letter should build interest in your readers and try to expandrepparttar 108137 benefits you got people excited about in your headings. People love to read stories, so tell them some exciting story of your past experience, but remember repparttar 108138 story should be within your targeted field.

4. Bullets.

Bullets are one ofrepparttar 108139 most powerful persuader in sales letter. People spend a lot of time reading bulleted list. Bullets aroserepparttar 108140 curiosity of your visitor, so use them to stressrepparttar 108141 benefits of your products or services and spell out exactly what’s included in your offer. Make you bullets like a mini heading. Use them to narraterepparttar 108142 benefits of your products in a step-by-step way.

Cont'd on page 2 ==> © 2005
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