Choosing Keywords - The Truth about KEI

Written by George Manty

Choosing Keywords - The Truth about KEI

Choosing keywords that will bring extra traffic to your website is something that SEO experts are trained to do. There is a popular method of choosing keywords that invlovesrepparttar calculation of something called KEI (Keyword Effectiveness Index). KEI was devised by Sumantra Roy, a Search Engine Positioning specialist from KEI is a very helpful indicator, but in my opinion, it is slightly flawed.

The KEI is basically a comparison ofrepparttar 128093 number of times a search term is searched versusrepparttar 128094 number of search engine result pages that come up for that keyword phrase.

For example, let's say that you are developing a widget website. You want to sell lots of widgets. You do some research using *Overture's search term suggestion tool ( You find out thatrepparttar 128095 following terms are searched a lot:

widget, red widget, blue widget, green widget, yellow widget.

You then go to *Yahoo and type inrepparttar 128096 search terms to see how many websites show up for each term and you come up withrepparttar 128097 following table: keyword phrase = widget # times searched = 10,000 # resulting pages = 1,000,000 KEI = 100

keyword phrase = red widget # times searched = 9,000 # resulting pages = 950,000 KEI = 85.26

keyword phrase = blue widget # times searched = 8,000 # resulting pages = 120,000 KEI = 533.33

keyword phrase = green widget # times searched = 7,900 # resulting pages = 900,000 KEI = 69.34

keyword phrase = yellow widget # times searched = 6,300 # resulting pages = 994,000 KEI = 39.93

According torepparttar 128098 KEI ratio,repparttar 128099 best keywords to choose are those with a high KEI (ie.repparttar 128100 most popular keywords, withrepparttar 128101 lowest competition). This is a basic law of supply and demand. Based onrepparttar 128102 chart above you might think,

"Ah ha! I should target blue widgets because it has a high KEI ratio."

The problem with this is that you are makingrepparttar 128103 assumption that a low quanity of competition is more important thanrepparttar 128104 quality ofrepparttar 128105 competition. This is a major FLAW. KEI does not factor inrepparttar 128106 QUALITY of competion onlyrepparttar 128107 quantity. I have come up with a simple method for determiningrepparttar 128108 quality of competition using *Google *Page Rank (although a better solution could be created based on backlinks of relevant sites).

This simple method is done by calculatingrepparttar 128109 average Page Rank forrepparttar 128110 first n resulting pages for a given keyword search (where n isrepparttar 128111 number of pages you want to be ranked in). So turning back torepparttar 128112 example above, let's say you want to be inrepparttar 128113 top 10 (n=10) search engine ranking for blue widgets. Go to your search engine of choice or use your tool of choice and type in blue widgets as your keyword. Then check each page's PageRank inrepparttar 128114 top ten results. Divide that number by 10. This calculates what I callrepparttar 128115 KPI (Keyword Page Rank Index). The formula looks like this:

(P1+P2+..+PN)/N (where n isrepparttar 128116 number of pages you are adding)

In my example above, let's look atrepparttar 128117 new results:

keyword phrase = widget # times searched = 10,000 # resulting pages = 1,000,000 KEI = 100 KPI = 7.5

Ten Steps To A Well Optimized Website - Step 5: Internal Linking

Written by Dave Davies

Welcome to part five in this search engine positioning series. Last week we discussedrepparttar importance of content optimization. In part five we will cover your website's internal linking structure andrepparttar 128092 role that it plays in ranking highly, and in ranking for multiple phrases.

While this aspect is not necessarilyrepparttar 128093 single most important ofrepparttar 128094 ten steps it can berepparttar 128095 difference between first page and second page rankings, and can make allrepparttar 128096 difference inrepparttar 128097 world when you are trying to rank your website for multiple phrases.

Over this series we will coverrepparttar 128098 ten key aspects to a solid search engine positioning campaign.

The Ten Steps We Will Go Through Are:

  1. Keyword Selection
  2. Content Creation
  3. Site Structure
  4. Optimization
  5. Internal Linking
  6. Human Testing
  7. Submissions
  8. Link Building
  9. Monitoring
  10. The Extras

Step Five - Internal Linking

With allrepparttar 128099 talk out there about linking, one might be underrepparttar 128100 impression thatrepparttar 128101 only links that count are those from other websites. While these links certainly play an important role (as will be discussed in part eight of this series) these are certainly notrepparttar 128102 only important links.

When you're about to launch into your link work why not stop and consider repparttar 128103 ones that are easiest to attain and maximize first. That would be,repparttar 128104 ones right there on your own site and those which you have total and complete control of. Properly used internal links can be a useful weapon in your SEO arsenal.

The internal linking structure can:

  1. Insure that your website gets properly spidered and that all pages are found byrepparttar 128105 search engines
  2. Buildrepparttar 128106 relevancy of a page to a keyword phrase
  3. Increaserepparttar 128107 PageRank of an internal page

Here is howrepparttar 128108 internal linking structure can affect these areas and how to maximizerepparttar 128109 effectiveness ofrepparttar 128110 internal linking on your own website.

Getting Your Website Spidered

Insuring that every page of your website gets found byrepparttar 128111 search engine spiders is probablyrepparttar 128112 simplest thing you can do for your rankings. Not only will this increaserepparttar 128113 number of pages that a search engine credits your site with, but it also increasesrepparttar 128114 number of phrases that your website hasrepparttar 128115 potential to rank for.

I have seen websites that, oncerepparttar 128116 search engines find all of their pages, find that they are ranking onrepparttar 128117 first page and seeing traffic from phrases they never thought to even research or target.

This may not necessarily berepparttar 128118 case for you however having a larger site with more pages related to your content will boostrepparttar 128119 value of your site overall. You are offering this content to your visitors, so why hide it fromrepparttar 128120 search engines.

Pages can be hidden from search engines ifrepparttar 128121 linking is done in a way that they cannot read. This isrepparttar 128122 case in many navigation scripts. If your site uses a script-based navigation system then you will want to considerrepparttar 128123 implementation of one ofrepparttar 128124 internal linking structures noted further inrepparttar 128125 article.

Additionally, image-based navigation is spiderable howeverrepparttar 128126 search engines can't see what an image is and thus, cannot assign any relevancy from an image torepparttar 128127 page it links to other than assigning it a place in your website hierarchy.

Building The Relevancy Of A Page To A Keyword Phrase

Anyone who wants to get their website intorepparttar 128128 top positions onrepparttar 128129 search engines for multiple phrases must start out with a clearly defined objective, including which pages should rank for which phrases. Generally speaking it will be your homepage that you will use to target your most competitive phrase and move on to targeting less competitive phrases on your internal pages.

To help buildrepparttar 128130 relevancy of a page to a keyword phrase you will want to userepparttar 128131 keyword phrase inrepparttar 128132 anchor text ofrepparttar 128133 links to that page. Let's assume that you have a website hosting company. Rather than linking to your homepage withrepparttar 128134 anchor text "home" link to it withrepparttar 128135 text "web hosting main". This will attachrepparttar 128136 words "web" and "hosting" and "main" to your homepage. You can obviously leaverepparttar 128137 word "main" out if desirable however in many cases it does work forrepparttar 128138 visitor (you know, those people you're actually buildingrepparttar 128139 site for).

This doesn't stop atrepparttar 128140 homepage. If you are linking to internal pages either through your navigation, footers, or inline text links - try to userepparttar 128141 phrases that you would want to target on those pages asrepparttar 128142 linking text. For example, if that hosting company offered and wanted to target "dedicated hosting", rather than leavingrepparttar 128143 link at solelyrepparttar 128144 beautiful graphic inrepparttar 128145 middle ofrepparttar 128146 homepage they would want to include a text link withrepparttar 128147 anchor text "dedicated hosting" and link to this internal page. This will tierepparttar 128148 keywords "dedicated hosting" torepparttar 128149 page.

In a field as competitive as hosting this alone won't launchrepparttar 128150 site torepparttar 128151 top ten however it'll give it a boost and in SEO, especially for competitive phrases, every advantage you can give your site counts.

Increasing The PageRank Of Internal Pages

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