Choosing Domain Names for Professional Sites: Six Guidelines

Written by Syd Johnson

A professional or business site is one whererepparttar primary purpose ofrepparttar 108247 site is to facilitate business transactions. You can sell items directly online or exclusively offline, butrepparttar 108248 result isrepparttar 108249 same. You want customers to buy products and/or service directly from you.

To create a domain name for this type of website here are a few guidelines: 1. Shorter is better 2. Makerepparttar 108250 name easy to pronounce 3. Think long term 4. Stick to Categories and Topics 5. Do a trademark search 6. Always have a tag line

Shorter is better If you want to make real money online, try to keep your domain name as short as possible. Inrepparttar 108251 online world,repparttar 108252 choices of where to shop and get information is overwhelming. A shorter name will instantly be memorable. It is always easier to remember short words and phrases. A shorter name is good for word of mouth advertising online and offline. Customers can easily rememberrepparttar 108253 the URL and therefore they’re more likely to pass it on and return torepparttar 108254 website. The name will also stand out when it is printed on brochures, business cards and other business collateral. Liz, Dick, Kate, Feds are all examples of our incessant need to reduce every term inrepparttar 108255 English language to three syllables or less.

Easy to Pronounce If you want a short name, you must be very creative. To be creative and strategic make sure that your domain name is easy to pronounce. It is perfectly acceptable to create a name from scratch, but it must sound like a real word when you try to say out loud. Any three or four syllable term will do a long as it easily rolls offrepparttar 108256 tongue. If you are at a loss for words, try writing a description of your product or service on paper.

This is a very easy way to come up with those little words that you can use without losingrepparttar 108257 meaning of what you’re trying to say. You can also use a dictionary and a thesaurus to come up with additional words. You can also choose a longer word but shorten it or use acronyms only. When you decide on a domain name, say it out loud a few times. If it doesn’t sound right, go back torepparttar 108258 dictionary and try again.

Six Ways To Create a Keyword-Rich Domain Name

Written by Syd Johnson

An effective domain name can help to brand your site. It can also communicate to your customersrepparttar types of products you sell online. An easy to remember domain that describes your services should berepparttar 108246 goal of every site owner. Here are some techniques that you can use to createrepparttar 108247 best domain name for your company.

Describe your products or services One way to come up with an effective domain name is to describe your product or services. Write down every word or phrase that comes to mind when you think of your product or service. The easiest way is to keep writing for two to five minutes without stopping. It’s a creative writing technique that can yield a huge cache of keywords that you can plug into any registration application until you find a domain name that fits. This technique is effective, quick and free.

English has a large vocabulary list The English language has one ofrepparttar 108248 largest vocabulary lists inrepparttar 108249 world. If you can’t find a way to describe a product or service, take a break, come back in a few minutes and try again. Try to see how many different ways you can sayrepparttar 108250 same thing. You already have access torepparttar 108251 vocabulary list and ideally you will know your product or service better than anyone else. Pretend that you’re describing it to a friend and in a few minutes you will have a long list of words that you can use as your domain name.

Most short words are taken Yes, many ofrepparttar 108252 shorter words such as “men”, “women” and “book” are taken. In today’s marketplace, you can’t rely on such generic terms to bring in traffic. An effective, memorable domain name must go beyond being a novelty to being an asset that helps customers remember your site and your product. Try putting two or three words together. This will make it easier for them to come back to your site and make a purchase.

Cont'd on page 2 ==> © 2005
Terms of Use