A professional or business site is one where primary purpose of site is to facilitate business transactions. You can sell items directly online or exclusively offline, but result is same. You want customers to buy products and/or service directly from you.
To create a domain name for this type of website here are a few guidelines: 1. Shorter is better 2. Make name easy to pronounce 3. Think long term 4. Stick to Categories and Topics 5. Do a trademark search 6. Always have a tag line
Shorter is better
If you want to make real money online, try to keep your domain name as short as possible. In online world, choices of where to shop and get information is overwhelming. A shorter name will instantly be memorable. It is always easier to remember short words and phrases.
A shorter name is good for word of mouth advertising online and offline. Customers can easily remember URL and therefore they’re more likely to pass it on and return to website. The name will also stand out when it is printed on brochures, business cards and other business collateral. Liz, Dick, Kate, Feds are all examples of our incessant need to reduce every term in English language to three syllables or less.
Easy to Pronounce
If you want a short name, you must be very creative. To be creative and strategic make sure that your domain name is easy to pronounce. It is perfectly acceptable to create a name from scratch, but it must sound like a real word when you try to say out loud. Any three or four syllable term will do a long as it easily rolls off tongue. If you are at a loss for words, try writing a description of your product or service on paper.
This is a very easy way to come up with those little words that you can use without losing meaning of what you’re trying to say. You can also use a dictionary and a thesaurus to come up with additional words. You can also choose a longer word but shorten it or use acronyms only. When you decide on a domain name, say it out loud a few times. If it doesn’t sound right, go back to dictionary and try again.