When designing a website choose colors wisely. Remember, colors convey emotions and emotions can heavily influence your decision-making process. Your choice of colors for your website should mirror message and/or feeling you to hope to communicate to viewer. Let's take a look at some colors and what they mean to you and your website.
Blue - color of stability Blue is a color of peace, harmony, tranquility, health, coolness, confidence, loyalty, conservatism, dependability and technology. Blue is a safe choice for most uses. It causes brain to send off 11 chemical tranquilizers and is a wonderful calming color. It is a preferred color for corporate America, but avoid using blue when promoting food and cooking because blue suppresses appetite.
Negatives: Depression, coldness,obscenity, conservatism and winter
Red - color of passion Red is color of passion, strength, energy, fire, love, excitement, speed, leadership and power. When using red in your website design it is best to us it as an accent color. This color does not usually work well with greens or purples of same intensity, causing a vibrating effect on eyes. It is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites as it attracts eye.
Negatives: Danger, fire, blood, war, anger, stop, revolution, radicalism and aggression
Yellow - color of ideas Yellow can convey sunlight, joy, happiness, optimism, idealism, wealth (gold), summer and hope. It is brightest color and intellectuals love yellow. It takes more chemicals in eye to see color yellow. Websites targeting older people should look at other colors as yellow can make them feel anxious or angry.
Negatives: Cowardice, illness, hazards, dishonesty and avarice
Green - color of nature Green implies movement, nature, spring, fertility, youth, environment, money (US), good luck, safety and generosity. It is most restful color for human eye and it can improve vision. Green works well as an accent or secondary color. Use green to indicate safety when advertising products that may be considered dangerous, such as medicines. Olive green is traditional color of peace.
Negatives: Inexperience, envy, misfortune, jealousy, illness and greed
Orange - color of energy Orange conveys creativity, confidence, balance, heat, enthusiasm, flamboyance and playfulness. Orange increases oxygen supply to brain, producing an invigorating effect, and stimulates mental activity. It is highly accepted among young people. Orange is very effective for promoting food products and children's products such as toys.