Choose a Passionate Business

Written by Rob Spiegel


How do you chooserepparttar right business to start? By following trends and trying to anticipate what consumers or business will want next? By looking for a hole inrepparttar 106766 market? These strategies may help you find a potential business concept, but would it be a business you would enjoy building 60 or 80 hours each week. Since most start-ups require a weekly commitment of big hours, you better find something you love to do.

There is a popular line torepparttar 106767 effect, "Do what you love andrepparttar 106768 money will follow." Like most pithy statements, it gets tossed around as though it's a truth. It's very American, and it may even be true if you are convinced it's true. Outsiderepparttar 106769 U.S.,repparttar 106770 statement would be viewed as laughably ludicrous. There is a more European version, "Whatever do you, love it."

If there is any truth to our exuberantly American statement, it's that when you love what you do, there is a greater chance you will do your work with great enthusiasm, thus increasing your likelihood for success. Launching an enterprise requires intense effort. Atrepparttar 106771 same time you're putting in long hours, you are also learning new tasks, whether it's marketing or hiring and employee management. One entrepreneurial friend noted that to succeed with your own business, you need to get very good a lot of different jobs. Just try this if you don't have a passion for you're work.

Most successful entrepreneurs love what they do. They jump into their work and they encourage those around them to bring zeal torepparttar 106772 effort. They are like crusaders who are out to convincerepparttar 106773 world that it will be a better place with their product or service. Enthusiasm is contagious. Entrepreneurs need great amounts of enthusiasm to generate loyalty from their employees and to spark interest and foster confidence from their customers.

As well as sustaining a high level of energy, drive optimism,repparttar 106774 entrepreneur has to become an expert inrepparttar 106775 subject matter ofrepparttar 106776 business niche, whether it's fishing vacations or aluminum. Most successful entrepreneurs exhibit a very deep knowledge of their market. They knowrepparttar 106777 history,repparttar 106778 early players. They knowrepparttar 106779 conventional thinking inrepparttar 106780 market and they're aware ofrepparttar 106781 new ideas struggling to gain attention. A good entrepreneur keeps all of this in perspective and has a good sense of what new trends will gain hold and which will sputter asrepparttar 106782 sidelines.

Have You Made Your "Strategy Theme Sheet" ?

Written by /"Wild Bill/" Montgomery


A "Strategy Theme Sheet" is a self made work-sheet document which helps you identifyrepparttar basis and theme of your advertising upon which you expect consumers to purchase your product in preference to your competition. The "Strategy Theme Sheet" deals directly with your advertising copy. The majority ofrepparttar 106765 content of a Strategy Theme Sheet comes fromrepparttar 106766 product andrepparttar 106767 consumer demand for whichrepparttar 106768 product was designed.

The Strategy Sheet is made up of eight subjects:

1) Objective - Your advertising objective will start out with "My advertising will.....". Of course your advertising will perform some kind of function, so you need an action verb next. Some common verbs used are "convince, persuade, and communicate". "Remind" could be another verb used. For example "Have you had you Wheaties today?" would be a Reminder objective. I prefer usingrepparttar 106769 "convince objective". It demonstrates confidence andrepparttar 106770 use of persuasion, something that occurs insiderepparttar 106771 consumer's mind.

2) Target Consumer - This is more than a simple statement of demographics. Women, 18 to 45 may be correct, but "Working Mothers, 18 to 45" or "Homemakers 18-45, may be an even better description. Focus your efforts and advertising copy on that specific group. Write out several different phrases describing your target consumer in fine detail. Remember, your talking about a real person here.

3) Product Benefit(s) - Simply put this spotlightsrepparttar 106772 features and benefits ofrepparttar 106773 product itself. Cost and Quality are your major players when describing your product benefits. Note: Price + Quality = Value!

4) Consumer Benefit(s) - These benefits arerepparttar 106774 reflection of howrepparttar 106775 product affectsrepparttar 106776 consumer's life. Makingrepparttar 106777 consumer's life or task at hand easier, faster or more desirable. It's how you "makerepparttar 106778 consumer believe" your product's unique advantages for them and their life. Note: Use Product Benefits or Consumer Benefits, not both.

5) Support - One major part of your support statement is how you show, prove, vindicate or corroborate evidence to support your claims about your product. Support is alsorepparttar 106779 reason you providerepparttar 106780 product and consumer benefit(s) you your claiming. Many advertising strategies fail becauserepparttar 106781 they failed to supportrepparttar 106782 claims ofrepparttar 106783 product and consumer benefits.

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