Chill Out With A Summer Time Marketing PlanWritten by Bonnie Jo Davis
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during warmer months. The rest of us tend to take vacations, clean up our desk and while away time playing computer games while we wait for business to pick up. Summer time can and should be a time when business owners prepare for marketing they will do for rest of year and handle tasks they have been putting off when business is brisk. Some of marketing tasks that can be handled during summer are: 1) Turn previously dead leads into sales. Contact everyone who expressed an interest in your product or services but did not follow through. They may have more time to consider your offers during summer and you might be able to reach them more easily if their secretary is on vacation. 2) Create and begin to market that newsletter you always planned on starting. 3) Write a press release related to summer time activities and send it to appropriate newspapers both on-line and off-line. 4) Ask a few business associates to review and offer suggestions about your marketing materials. Update your materials to get them ready for busier times ahead. Next start getting ready for future with following tasks:
| | Affiliate's Biggest MistakeWritten by Steve Yakim
Steve A. Yakim's Affiliate Sales Method< itle<p></head> <body> <table align="center" rules="none" width="650" border="2" cellpadding="10"> <tr> <td><table align="center" width="500" bgcolor="navy"> <tr> <td align="center"> <font color="white" size="5" face="times new roman"><b>Steve A. Yakim's Power Affiliate Sales Method</b></font>< d>< r> < able>< d> < r><p><tr> <td><center><font face="arial" size="4" color="blue"><b>Brought to you by TheAffiliateAdvantage.com where you <p> can receive<IMG height=12 src="/the2.jpg" alt="repparttar "> solutions to your affiliate problems.</b></font> </center><p><p> <center><font face="arial" size="3"><b>--------------- Affiliates' Biggest Mistake ---------------</b></font></center><p> <font face="arial" size="3">You and almost every seller of affiliate products are making<IMG height=12 src="/the2.jpg" alt="repparttar 120917"> same mistake. When you promote a product from any affiliate program, who do you think is<IMG height=12 src="/the2.jpg" alt="repparttar 120918"> one who really profits?<p><p> Your answer is most likely both you and<IMG height=12 src="/the2.jpg" alt="repparttar 120919"> affiliate owner profit. After all, you earn your commission and<IMG height=12 src="/the2.jpg" alt="repparttar 120920"> affiliate program owner gets<IMG height=12 src="/the2.jpg" alt="repparttar 120921"> remaining profit from<IMG height=12 src="/the2.jpg" alt="repparttar 120922"> sale of<IMG height=12 src="/the2.jpg" alt="repparttar 120923"> product. Both you and<IMG height=12 src="/the2.jpg" alt="repparttar 120924"> affiliate program owner make money.<p><p> This is not a bad arrangement except that you almost always loose your lead whether a sale is made or not. What this means is that you are forced to focus on a one-time sale and spend most of your time chasing new customers. Where you able to build a list?<p><p> In reality you helped build<IMG height=12 src="/the2.jpg" alt="repparttar 120925"> affiliate program owner's list. This is a list that you are not allowed to use. As an affiliate, you do not have access to all<IMG height=12 src="/the2.jpg" alt="repparttar 120926"> names and email addresses of<IMG height=12 src="/the2.jpg" alt="repparttar 120927"> customer that purchased<IMG height=12 src="/the2.jpg" alt="repparttar 120928"> product that you paid to advertise. All you get is a short record of<IMG height=12 src="/the2.jpg" alt="repparttar 120929"> transaction and<IMG height=12 src="/the2.jpg" alt="repparttar 120930"> amount of commission you earned.<p><p> There are three outstanding disadvantages you are facing because you don't have access to this list...<p><p> 1. It doesn't give you any options for promoting other profitable affiliate programs to your customers.<p><p> 2. It doesn't allow you to sell a product you have created yourself.<p><p> 3. It doesn't allow you to sell any products you have purchased reprint rights to.<p><p> Like all<IMG height=12 src="/the2.jpg" alt="repparttar 120931"> Internet Gurus say,<IMG height=12 src="/the2.jpg" alt="repparttar 120932"> fortune is in having your own list that you can promote to over and over again.<p><p> Let's suppose you got a very good conversion rate of 7% on<IMG height=12 src="/the2.jpg" alt="repparttar 120933"> product you advertised for<IMG height=12 src="/the2.jpg" alt="repparttar 120934"> affiliate program. What happened to <IMG height=12 src="/the2.jpg" alt="repparttar 120935"> other 93% of<IMG height=12 src="/the2.jpg" alt="repparttar 120936"> visitors that went to<IMG height=12 src="/the2.jpg" alt="repparttar 120937"> sales letter and didn't make a purchase? After all, you worked hard to get these potential customers to<IMG height=12 src="/the2.jpg" alt="repparttar 120938"> sales letter, and you are just going to let 93% of these prospects leave with out a purchase.<p> <p> In other words 93% of your work was a waste of your time and effort. By simply promoting an affiliate program and allowing<IMG height=12 src="/the2.jpg" alt="repparttar 120939"> affiliate program owner to build their list and business while you LOSE out on thousands of dollars in profits because you didn't maximize<IMG height=12 src="/the2.jpg" alt="repparttar 120940"> benefits of your efforts.<p><p> This is<IMG height=12 src="/the2.jpg" alt="repparttar 120941"> number 1 BIGGEST MISTAKE being made by most affiliates that is costing them THOUSANDS of dollars in profits. But<IMG height=12 src="/the2.jpg" alt="repparttar 120942"> Internet Gurus keep telling you to build a list. But did you notice that even though they tell you to build a list, they don't give you<IMG height=12 src="/the2.jpg" alt="repparttar 120943"> tools or knowledge you need to build your list.<p><p> Finally revealed are<IMG height=12 src="/the2.jpg" alt="repparttar 120944"> tools, codes, and knowledge you need to stop making<IMG height=12 src="/the2.jpg" alt="repparttar 120945"> number 1 BIGGEST MISTAKE being made by most affiliates. All of these things are available when you Get The Affiliate Advantage at...<p> <a href="http://www.TheAffiliateAdvantage.com" rel="nofollow" target="_blank"> http://www.TheAffiliateAdvantage.com</a>. <p><p> <center><b>----------------A typical Affiliate Sales Method--------------- </b></center><p> In a typical affiliate sales method, which is probably<IMG height=12 src="/the2.jpg" alt="repparttar 120946"> method YOU are using, you place an ad with<IMG height=12 src="/the2.jpg" alt="repparttar 120947"> link to<IMG height=12 src="/the2.jpg" alt="repparttar 120948"> affiliate site. Your potential customer clicks on your link to<IMG height=12 src="/the2.jpg" alt="repparttar 120949"> affiliate owners sales letter. If<IMG height=12 src="/the2.jpg" alt="repparttar 120950"> customer makes a purchase from<IMG height=12 src="/the2.jpg" alt="repparttar 120951"> affiliate owners sales letter, you make a profit. <p><p> But if<IMG height=12 src="/the2.jpg" alt="repparttar 120952"> customer does not make a purchase you don't make anything. Plus, whether a purchase is made or not, any future contact with that customer is gone and you have to start<IMG height=12 src="/the2.jpg" alt="repparttar 120953"> process over again. </font><p><p> <center> <img src="http://www.theaffiliateadvantage.com/images ypical.jpg"> </center><p><p> <center><font face="arial" size="3"><b> ----------------Now for Steve A. Yakim's Power Affiliate Sales Method--------------- </b></font></center><p> <font face="arial" size="3"> The only thing that<IMG height=12 src="/the2.jpg" alt="repparttar 120954"> typical sales method has in common with Steve's Power Affiliate Sales Method is that you place an ad. But <IMG height=12 src="/the2.jpg" alt="repparttar 120955"> ad that you place has a link to a capture page instead of<IMG height=12 src="/the2.jpg" alt="repparttar 120956"> link to<IMG height=12 src="/the2.jpg" alt="repparttar 120957"> affiliate owner's sales letter.<p><p> The capture page records<IMG height=12 src="/the2.jpg" alt="repparttar 120958"> visitor's name and email address and offers a bonus to<IMG height=12 src="/the2.jpg" alt="repparttar 120959"> visitor. This is where your list begins. Now, after<IMG height=12 src="/the2.jpg" alt="repparttar 120960"> visitor's name and email address is recorded,<IMG height=12 src="/the2.jpg" alt="repparttar 120961"> visitor is sent to<IMG height=12 src="/the2.jpg" alt="repparttar 120962"> affiliate owner's sales letter.<p><p> If<IMG height=12 src="/the2.jpg" alt="repparttar 120963"> visitor does not make a purchase while at<IMG height=12 src="/the2.jpg" alt="repparttar 120964"> affiliate owner's sales letter, your effort is not lost. You now have<IMG height=12 src="/the2.jpg" alt="repparttar 120965"> capability to follow up with additional offers to this visitor because you have their name and email address. <p><p> Just because you have collected<IMG height=12 src="/the2.jpg" alt="repparttar 120966"> visitor's name and email address,<IMG height=12 src="/the2.jpg" alt="repparttar 120967"> visitor can still be a potential buyer and may purchase from your follow up ad and still be a source for additional profits from other targeted ads you present to<IMG height=12 src="/the2.jpg" alt="repparttar 120968"> customer.<p><p> To sweeten this whole plan is that when<IMG height=12 src="/the2.jpg" alt="repparttar 120969"> visitor make a purchase you make a profit but you still have<IMG height=12 src="/the2.jpg" alt="repparttar 120970"> customers name and email address and you can still use follow up offers. That is<IMG height=12 src="/the2.jpg" alt="repparttar 120971"> best of both possibilities.<p><p> Now this is where everyone else's sales method ends. But with Steve's Sales Method you receive another very powerful tactic. You have spent time and money to advertise<IMG height=12 src="/the2.jpg" alt="repparttar 120972"> affiliate owner's product and<IMG height=12 src="/the2.jpg" alt="repparttar 120973"> customer has decided to purchase or not to purchase <IMG height=12 src="/the2.jpg" alt="repparttar 120974"> product and is leaving<IMG height=12 src="/the2.jpg" alt="repparttar 120975"> sales letter. <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-Chill_Out_With_A_Summer_Time_Marketing_Plan-20918.htm">></a></td></tr></table><script type="text/javascript"><!--
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