Chasing The Spider - Simple RSS Tactics That Can Give Your Site The Edge.

Written by Titus Hoskins

Chasing The Spider!

Simple RSS Tactics That Can Give Your Site The Edge.

(Why it's Strategically Important for any online concern to keep your eye onrepparttar RSS Wildcard inrepparttar 105833 coming months. Don't underestimaterepparttar 105834 potential of this new way of moving content aroundrepparttar 105835 web. This one could deliver big returns. Is your site ready for RSS?)

Moving Closer To The Spider

A little while back,repparttar 105836 Internet changed. The change was very subtle. Most people missed it.

There was a slight shift inrepparttar 105837 way information is exchanged onrepparttar 105838 web. No great momentous event, just a little sideways flex.

It all had to do with RSS -- Really Simple Syndication.

RSS allows you to directly deliver your content to all interested parties... don't come to us; we will deliver repparttar 105839 information to you or your website.

It syndicates your content. In a nutshell; it's simply a more efficient way to get your content 'out there'.

RSS has been around for awhile but it really didn't catch on when users had to use RSS readers or aggregators but with repparttar 105840 increasing popularity of MyYahoo,repparttar 105841 Firefox Browser and Blogging...RSS is becoming: more popular, more accessible and more mainstream.

Recent developments such asrepparttar 105842 introduction of an RSS (live bookmark) feature inrepparttar 105843 Firefox Browser is just one application of RSS you should be using. Make sure you use Benefit Laden Headlines and an eye catching favicon to attact your subscriber's attention. You can extend your site's reach by taking advantage of Firefox's RSS live bookmarks.

MyYahoo also has an RSS feature where members can access different RSS feeds that interest them. Make sure you have repparttar 105844 'AddToMyYahoo' or 'XML' button on your site. Each time a subscriber opens their MyYahoo site - your RSS Feed will be updated.

You can also add 'MyMsn' and 'Bloglines' buttons on your site. Plus others -- give your visitors every opportunity to subscribe to your RSS Feed or Blog.

It goes without mentioning, your site must have a blog(s) and an RSS Feed(s) to take full advantage of these new applications.

For these are just a few applications of RSS; many more are coming. Especially now withrepparttar 105845 increased popularity in Blogs and Blogging; some major players are making their moves.

Have you wondered why Google has been sniffing around Firefox recently...hiring Ben Goodger, FireFox's lead engineer... could it have to do with this RSS feature???

Recent moves by MSN must have Google concerned if not worried! Especially now that MSN has come out with their Beta Program using RSS in their search.

You can now place RSS search results directly on your website. It can enrich your site with daily updated content.

And it's quite simple to use; just add "&format=rss" atrepparttar 105846 end ofrepparttar 105847 URL in your MSN search engine query. For example, to get an RSS Feed for 'tsunami relief' you would use this url:

In Yahoorepparttar 105848 URL would be slightly different:

Of course, you can change 'tsunami+relief' withrepparttar 105849 keyword or phrase of your choice to suit your website's content.

Using PPC To Maximize Your Search Engine Positioning ROI

Written by Dave Davies

By Dave Davies, Beanstalk Search Engine Positioning, Inc.

The quest for higher search engine positioning onrepparttar natural search engines is generallyrepparttar 105832 quest to increase revenue from a product or service. It is notrepparttar 105833 rankings themselves that hold any special value; it isrepparttar 105834 visitors that they bring andrepparttar 105835 resulting increase in business. It is for this reason thatrepparttar 105836 PPC engines and namelyrepparttar 105837 secondary ones are a great tool in developing a campaign strategy forrepparttar 105838 natural engines that will producerepparttar 105839 highest return on investment.

While tools such asrepparttar 105840 Overture Search Term Suggestion Tool and WordTracker are great tools for helping to determine which phrases are most searched, they cannot provide you with which phrases will producerepparttar 105841 highest return on investment and let’s be honest, search engine positioning is not about traffic it’s about money. While traffic can often mean money, knowing which search phrases are going to lead torepparttar 105842 highest conversion rates will give you a great advantage going into your SEO campaign.

While testing phrases onrepparttar 105843 PPC engines will result in an increased timeframe for your search engine positioning campaign, this step can result in much higher conversions fromrepparttar 105844 traffic you are going to get. For example, if you were a business owner who was promoting a brand new acne treatment and you were to simply look forrepparttar 105845 phrases withrepparttar 105846 highest numbers of searches to target inrepparttar 105847 promotions for your site, you would undoubtedly settle onrepparttar 105848 single keyword “acne” as your primary targeted phrase. Will this producerepparttar 105849 highest ROI? Unlikely and lets take a look at why:

Keyword phrase: acne

Searches: 2,470/day estimated on WordTracker

Inbound links of #1 site: 2,642 on MSN

Number of pages of #1 site: 34,100

Approximate cost to optimize site assuming it is new with 50+ pages: $7,000 - $10,000 with guarantee.

Now, let’s a take a look at a less competitive phrase such as “acne treatment”:

Keyword phrase: acne treatment

Searches: 516/day estimated on WordTracker

Inbound links of #1 site: 216 on MSN

Number of pages of #1 site: 153

Approximate cost to optimize site assuming it is new with 20+ pages: $3,000 - $5,000 with guarantee.

Armed with this information you would then want to test these two phrases onrepparttar 105850 PPC engines. Engines such as Google and Overture provide great reporting tools that will enable a website owner to actually track which phrases are converting for them, however at $8.85/click on Overture to be #1 for “acne” or $2.90 to be #1 for “acne treatment”, that option may be just a bit out of your price range. And so we haverepparttar 105851 secondary engines.

Pay-per-click engines such as Enhance Interactive (formerly Ah-ha) make a great testing ground for those choosing their keyword phrases. Ranking #1 for “acne” on Enhance can be had for $0.15/click and “acne treatment” is only $0.23 to be #1. Setting asiderepparttar 105852 money that could potentially be made fromrepparttar 105853 PPC engines themselves, with bids this low this engine and others like it make great testing grounds for keyword selection.

To test your keyword phrases simply bid to be #1 or at least inrepparttar 105854 top three for a potential primary target phrase. Keeprepparttar 105855 site ranking for a couple weeks monitoring your traffic andrepparttar 105856 sales of your product/service. After a couple weeks removerepparttar 105857 phrase from your list and switch it to an alternative phrase. Again, monitor this success of this phrase for a couple weeks. After you have tested all of your potential primary phrases you will be in a position to assess which one will producerepparttar 105858 highest return on investment.

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