Chasing The Spider!
Simple RSS Tactics That Can Give Your Site The Edge.
(Why it's Strategically Important for any online concern to keep your eye on RSS Wildcard in coming months. Don't underestimate potential of this new way of moving content around web. This one could deliver big returns. Is your site ready for RSS?)
Moving Closer To The Spider
A little while back, Internet changed. The change was very subtle. Most people missed it.
There was a slight shift in way information is exchanged on web. No great momentous event, just a little sideways flex.
It all had to do with RSS -- Really Simple Syndication.
RSS allows you to directly deliver your content to all interested parties... don't come to us; we will deliver information to you or your website.
It syndicates your content. In a nutshell; it's simply a more efficient way to get your content 'out there'.
RSS has been around for awhile but it really didn't catch on when users had to use RSS readers or aggregators but with increasing popularity of MyYahoo, Firefox Browser and Blogging...RSS is becoming: more popular, more accessible and more mainstream.
Recent developments such as introduction of an RSS (live bookmark) feature in Firefox Browser is just one application of RSS you should be using. Make sure you use Benefit Laden Headlines and an eye catching favicon to attact your subscriber's attention. You can extend your site's reach by taking advantage of Firefox's RSS live bookmarks.
MyYahoo also has an RSS feature where members can access different RSS feeds that interest them. Make sure you have 'AddToMyYahoo' or 'XML' button on your site. Each time a subscriber opens their MyYahoo site - your RSS Feed will be updated.
You can also add 'MyMsn' and 'Bloglines' buttons on your site. Plus others -- give your visitors every opportunity to subscribe to your RSS Feed or Blog.
It goes without mentioning, your site must have a blog(s) and an RSS Feed(s) to take full advantage of these new applications.
For these are just a few applications of RSS; many more are coming. Especially now with increased popularity in Blogs and Blogging; some major players are making their moves.
Have you wondered why Google has been sniffing around Firefox recently...hiring Ben Goodger, FireFox's lead engineer... could it have to do with this RSS feature???
Recent moves by MSN must have Google concerned if not worried! Especially now that MSN has come out with their Beta Program using RSS in their search.
You can now place RSS search results directly on your website. It can enrich your site with daily updated content.
And it's quite simple to use; just add "&format=rss" at end of URL in your MSN search engine query. For example, to get an RSS Feed for 'tsunami relief' you would use this url:
In Yahoo URL would be slightly different:
Of course, you can change 'tsunami+relief' with keyword or phrase of your choice to suit your website's content.