If you are reading this article today, you are likely among those who are working an online business. Unfortunately, you have already learned that finding customers is not as easy as you once thought it would be. Many people have broken bank and their dreams searching for that first customer or second customer.
Having discovered challenge of finding customers has left you with a feeling of not knowing quite what to do. That is why you read ezines or visit websites like this one. You are searching for knowledge that you feel you are lacking. You open each new issue of each ezine you subscribe to looking for help you need to find your first customer or even to increase upon customers you have already found.
See, greatest challenge we all face is not finding people who need our products or services. Instead, our greatest challenge is actually building trust in hearts and minds of people who need our products or services. This is why most people have such difficulty in finding customers we all need.
Online marketers cannot establish trust with one single advertisement! They cannot establish trust with one impression of their banner! One might get lucky and get click-through on advertisement or banner, but that click-through will only generate a sale for one in two hundred visitors. Scary, isn't it?
To stop and realize that average on Internet is five sales per thousand visitors can make it frightening to most beginners to online marketing. The term "beginner" in this area could apply to anyone who has been marketing online for less than 3 years. Yes, it is a steep learning curve on web! Most people quit before they ever get to three year mark --- quitting long before they have given themselves chance to succeed.
Most marketing polls suggest that it will take you seven exposures before you will have earned enough trust to get a sale online or offline. What that means is that your potential customer must see your name and your ads a minimum of seven times before you can expect their interest to peak enough to give you a second look.
That is what makes advertising online so very difficult. With more than 200 million people online, chance of hitting same person twice with your advertising is slim to none if you are advertising your wares same as most people are.
Most people try to advertise with scatter shot approach. They throw an ad out there hoping to hit as many people as possible and then move on to next ad or next advertising medium. With this scatter shot approach, their chance of hitting one person twice is astronomical! The chance of hitting that person required seven times is nearly impossible.
The "Rule of Seven" is why most marketers begin their own ezine. As a publisher, it is easy to hit your seven times in trust building process. The difficulty of this method is growing mailing list size. As a publisher, it is fairly easy to keep subscribers --- getting subscribers is real difficulty.