I don't know about you, but there are times, more often than not today, that I get really burned out on Internet. It seems that, after sitting for hours on end, almost at a given moment, I snap. I, seemingly, start to go blind, deaf, develop an unscratchable itch, and just plain lose it! That's when I refer to my now being in "Cyber-Vietnam."

And, though these personal debits are largely due to my having now been online for five years, combined with fact that I spent, literally, almost 24 hours online daily at one point, burn-out is usually attributed to being far too online-focused. Let me explain...

Though there are hundreds of thousands of people online today, you would think that, overall, marketing to them would be simpler by moment. But, due to increased business competition as well, it is often more difficult today as opposed to when Internet was in its infant stage.

So, as a business owner attempting to inexpensively bring attention to your product, services or information, what do you do when burnout arrives? How do you keep your business momentum flowing with increased sales, while eliminating online stress?

One way, is to focus on spending a few "cheap" dollars on offline resources for a while. And, I'm not saying word "cheap," in same way Bill Gates might say it, but I'm really talking CHEAP here.

And, no...none of that expensive high-dollar advertising in big city newspapers that charge $75 per 40-character line in their Sunday issues, or radio and television advertising, but really inexpensive resources know as "shopper" newspapers.

Oh, you've seen them...they're little flimsy quality, tabloid-size papers not much thicker than toilet paper (in some cases thinner, depending on your brand of toilet paper), and usually distributed all over town, ranging in size from a few pages, to a size that can be used as a brandished weapon.

Some of these "shopper" names you might recognize include "Pennysaver" and "Thrifty Nickel," probably two most popular national shoppers in United States. And, though national shoppers are few, regional and local shoppers are very plentiful, with any given area often carrying several in number.

But, three of best traits about these shoppers, are:

1. They are extremely cheap in which to advertise.

In Part 1, we introduced idea of promoting your business by taking your sales information, as well as various other elements of your business, and distributing it in one neat package.the compact disc, or as it is commonly referred to.the CD. We also used industry of Cosmetology as an example, citing seven key and vital elements we introduced for consideration.

This is vital information that you need in order to provide your customers with any updates to your products, services, prices or any other changes that might occur. And, speaking of provision of updates, you should also consider starting a newsletter for this purpose as well if you have not yet done so.

Again, you also want to be sure your CD contains as much vital information for people who don't have online access although, practically anyone with a computer these days, also has access.

This aspect of promotion could serve to either offset and eliminate any print, radio or television advertisement costs you currently have, or serve to complement them. Your overall production costs (bulk rate price and time spent copying files) on compact disc will probably be between $.30 and $.40 per unit.