Changing Marketing Horses

Written by Kenny Love


"Changing Marketing Horses" Subtitle: (Using offline ads to create online sales)

I don't know about you, but there are times, more often than not today, that I get really burned out onrepparttar Internet. It seems that, after sitting for hours on end, almost at a given moment, I snap. I, seemingly, start to go blind, deaf, develop an unscratchable itch, and just plain lose it! That's when I refer to my now being in "Cyber-Vietnam."

And, though these personal debits are largely due to my having now been online for five years, combined withrepparttar 106548 fact that I spent, literally, almost 24 hours online daily at one point,repparttar 106549 burn-out is usually attributed to being far too online-focused. Let me explain...

Though there are hundreds of thousands of people online today, you would think that, overall, marketing to them would be simpler byrepparttar 106550 moment. But, due to increased business competition as well, it is often more difficult today as opposed to whenrepparttar 106551 Internet was in its infant stage.

So, as a business owner attempting to inexpensively bring attention to your product, services or information, what do you do when burnout arrives? How do you keep your business momentum flowing with increased sales, while eliminating online stress?

One way, is to focus on spending a few "cheap" dollars on offline resources for a while. And, I'm not sayingrepparttar 106552 word "cheap," inrepparttar 106553 same way Bill Gates might say it, but I'm really talking CHEAP here.

And, no...none of that expensive high-dollar advertising in big city newspapers that charge $75 per 40-character line in their Sunday issues, or radio and television advertising, but really inexpensive resources know as "shopper" newspapers.

Oh, you've seen them...they'rerepparttar 106554 little flimsy quality, tabloid-size papers not much thicker than toilet paper (in some cases thinner, depending on your brand of toilet paper), and usually distributed all over town, ranging in size from a few pages, to a size that can be used as a brandished weapon.

Some of these "shopper" names you might recognize include "Pennysaver" and "Thrifty Nickel," probablyrepparttar 106555 two most popular national shoppers inrepparttar 106556 United States. And, though national shoppers are few, regional and local shoppers are very plentiful, with any given area often carrying several in number.

But, three ofrepparttar 106557 best traits about these shoppers, are:

1. They are extremely cheap in which to advertise.

2. They are published weekly, which gets your message out withrepparttar 106558 speed comparable to that of ezines, while also giving it a decent lifespan onrepparttar 106559 street.

Promoting Business on CD (Pt. 2)

Written by Kenny Love


"Promoting Business on CD (Pt. 2)" Subtext: Instead of traditionally distributing your business's sales info by sending it on paper via postal mail, revolutionize and upgrade your promotion by letting prospects now 'hear' and 'see' your business.

In Part 1, we introducedrepparttar idea of promoting your business by taking your sales information, as well as various other elements of your business, and distributing it in one neat package.the compact disc, or as it is commonly referred to.the CD. We also usedrepparttar 106547 industry of Cosmetology as an example, citing seven key and vital elements we introduced for consideration.

This is vital information that you need in order to provide your customers with any updates to your products, services, prices or any other changes that might occur. And, speaking ofrepparttar 106548 provision of updates, you should also consider starting a newsletter for this purpose as well if you have not yet done so.

Again, you also want to be sure your CD contains as much vital information for people who don't have online access although, practically anyone with a computer these days, also has access.

This aspect of promotion could serve to either offset and eliminate any print, radio or television advertisement costs you currently have, or serve to complement them. Your overall production costs (bulk rate price and time spent copying files) onrepparttar 106549 compact disc will probably be between $.30 and $.40 per unit.

If you distribute, say, 1000 info CDs at a cost of $400, and gain merely 10% (100) new customers, I believe you will find thatrepparttar 106550 $400 will be a very wise and worthwhile investment, not to mention that you can continue and/or repeatrepparttar 106551 process as often as you wished.

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