Change your site! That's right, if you want edge in this highly competitive market, you need to change your site now!
In order to increase your traffic you need to change content on your site to reflect current trends. By this I don't mean simply changing a few words, layout etc etc, I mean really changing it to keep ahead of your competition by providing services that people really want.
This by no means has to affect theme of your site, you simply need to enhance it to provide additional much sort after services or products. If you're happy with amount of visitors your site is currently receiving, and I doubt you are, then leave it as it is, but if you want more visitors, and you want your visitors to keep coming back, then read on!
Let's get to how's and why's.
Firstly find out what people want, what they're really looking for. If you can offer this service or product, people are more than likely to buy it from you. Remember they're looking for it because they want it and if you provide it, chances are they'll buy it from you.
To find out what people are looking for go to a site like Searchwords.com. If you think you know what most popular search word at moment is, you may be somewhat surprised when I tell you its MP3. That's word now, but things change so fast in this technical age, you need to keep a close eye on this.
There are two major reasons for doing this. Firstly, if people want it and are looking for it and you consistently fill this need, you will soon establish a reputation for always being "hot". Make most of current trends why they're happening. I am not talking about words that have always been searched for or products and/or services you would not want to associate your site with, but new and different trends. If you discipline yourself to check these trends on a regular basis, you can offer desired services long before word is out and everybody else is doing same thing. This is a major key to how successful you will be - act fast and stay ahead!.
In order to have your own site ranked well with search engines, you need to have relevant keywords in your metatag area. What could be better than having most popular search words in your own metatags? Of course you would have to have that content on your own site. If people are searching for Holly Janion, and you have Holly Janion in your metatags, be sure to contain information on Holly Janion somewhere within content of your site. How many times have you looked for something via search engines and visited sites to find they have nothing to do with subject in hand. This is a dirty trick and won't do webmaster any favors in long run. Be professional, make sure your metatags correctly reflect content on your site.