Case In Point: Designing A Site That Demands High Traffic

Written by Karon Thackston


by Karon Thackston © 2002 http://www.ktamarketing.com

Marnie Pehrson may not be well known for driving traffic to Web sites, but she should be! Her ability to get literally hundreds of thousands of page views a month is simple astounding! (NOTE: I said “page views,” not “hits.” BIG difference!) I had to ask her to reveal her secrets so that we all could learn how to create a Web site that simply demands high traffic.

KARON: Hi Marnie. I really appreciate you takingrepparttar time to give us your insights on traffic building. You seem to haverepparttar 106244 Midas touch in this area : )

MARNIE: Oh sure, Karon. Anything for a friend.

KARON: I know from our email conversations that most of your Web sites get anywhere from 100,000 to 500,000 page views a month. How do you do it? Search engines? Ezine ads? What?

MARNIE: Well, those things do help, but normallyrepparttar 106245 site itself drivesrepparttar 106246 visitors to return over and over. It also encourages viral marketing with lots of referrals.

KARON: So tell me about your two biggest sites (in terms of traffic). Those would be http://www.ideamarketers.com and http://www.shelovesgod.com, right?

MARNIE: Right. Both of these sites giverepparttar 106247 visitor a chance to shine - to contribute and be inrepparttar 106248 spotlight. They both accept article contributions, they both allow profiles of visitors, and they both have a place for me to give extra attention to visitors (the masthead).

KARON: So, because visitors are inrepparttar 106249 spotlight on these two sights, they recommend them to others, return repeatedly, and link back to you. Excellent!

MARNIE: Yes, I’ve built in automatic ways for visitors to forward pages to friends which brings even more traffic. Basically, rather than havingrepparttar 106250 focus on selling, I put it onrepparttar 106251 visitor. They arerepparttar 106252 primary focus withrepparttar 106253 products/services I sell taking a back seat (so to speak).

KARON: But you still make sales, right?

MARNIE: Oh yes! The sites wouldn’t have been able to stay online since 1998 and 2000 if they weren’t making money : )

Learn to Learn

Written by Dave Balch


Marlon was a wonderful farrier. He came every 6 weeks or so to trimrepparttar horses' feet and make special shoes for one of them. A good farrier is critical to a horse's overall health because foot disorders can disable a horse torepparttar 106243 point that he may have to be destroyed. After all, when there is over 1,000 pounds to support, everything has to be in good working order.

We weren'trepparttar 106244 only ones who loved Marlon. He had a loyal following of regular customers and was busy allrepparttar 106245 time. Not only did he do a terrific job, he was personable and fun to have around.

When he decided to retire, he trained Trish, his daughter, to take over his business. She was also fun and personable, so there was a smooth transition. Unfortunately, we started having trouble as soon as she took over. It started with snow pads, which are rubber inserts that go betweenrepparttar 106246 hoof and shoe and which are supposed to prevent snow from building up inrepparttar 106247 shoe. The snow was building up in spite ofrepparttar 106248 snow pads, and our horse was walking on chunks of icerepparttar 106249 size of tennis balls. A farrier problem.

Inrepparttar 106250 spring, we noticed both ofrepparttar 106251 horses were tripping onrepparttar 106252 trail for no apparent reason. Our vet said that their feet were not trimmed properly, which was not only causing them to trip but which was also stressing some ofrepparttar 106253 bones and muscles in their legs. Another farrier problem.

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