You probably think I am going to say something like, "The customer is always right." Right?? Wrong.

I have many philosophies when dealing with customers, but I definitely do not believe that customer is always right. However, when customer is wrong, you must handle situation delicately.

There are many types of customers and each one needs to be treated with respect and consideration no matter how difficult they may be. I have found that most (not all) people can be soothed out of their "nastiness".

I used to work at our local casino and I would get all kinds of customers to deal with. Most of them were very pleasant as in IM business, but there were a few that were very difficult. There was this one night when I came in contact with this particularly difficult lady who, of course, was having bad luck. She was just a bit**in" and blaming casino!!

I calmly yet firmly talked to her in a reassuring and respectful manner each and every time I came around. I noticed that each time I did talk to her she became more and more relaxed and controlled. Until finally, later in evening, I went into Ladies Room and who should be there, but difficult lady! Well, as I came in, she burst out, " There she is. There's that girl who was so nice to me all night long and made me feel so much better"! She could not have been more grateful. ;-)

It's true. Although affiliate programs are a great way to add additional streams of income, best money maker is still a unique product or service that you control. That way you earn all of money instead of only 10% - 40%.

Here are six tips to help you choose a winning business idea:

1. Start with what you know. If you have experience in a particular area, either through your work or hobbies, then best place to start is thinking how you can turn that experience into a business. It doesn't have to be something you've worked at for 20 years, think of things you're good at and that you could expand your knowledge on to create a business.

2. Don't waste time trying to find a brand new idea. At height of dot com era there was a race to be first to launch a new product or to service a particular market. Although many of first launched services received alot of recognition for their innovation, they ultimately failed because they were breaking new ground and didn't know how to succeed. Many of second and subsequent businesses in those markets succeeded because they saw mistakes that were made and capitalized on fixing them.

When thinking of a new business idea don't assume you have to find something that isn't currently being done. A better strategy for most new entrepreneurs is to find something that is being done but that needs improvement.

3. Find a business area that needs improvement. Think about products and services you use or that you've heard other people talk about. Are there any that could be improved on? Is there anything they're not offering that would be of value? Consider starting a business that fills a need that isn't being met by current providers.