Online statistics shows that about 10% from online visitors make immediate purchase on web site. Other 90% of visitors may leave your web site forever, without making any purchase. Do you want to lose 90% of web site visitors that were driven with so many efforts?
Internet marketing has time-proven tool that catches targeted visitors on your web site and transform them into loyal clients. This tool is known as autoresponder.
Autoresponder is very similar to a mailing list. But its aims and functioning differ.
Mailing list is used to send messages to its subscribers; autoreposnder GATHERS subscribers and then sends them messages.
For example, you got to web site about University scholarships, and you are not ready to buy anything from this web site right now. But you see a pop-up window or subscription form saying something like, "Sign up here to get free and fresh updates on new scholarship programs". Hm, you start thinking. If you are a targeted visitor and feel motivated to get a scholarship, you will surely subscribe to free updates about new scholarship programs.
So, you submit your name and email to subscription form of autoresponder. You get free updates, and web site gets your name and email to base of subscribers. Having your name and email, good marketers will find useful products and services to offer you in future. This is when web site is starting to get lifetime customer value from its visitors.
But be careful: do not terrorize your subscribers with useless offers. Otherwise they will unsubscribe from your list, and you will lose them forever.
Would you like to grow base of your web site subscribers? Yes! Are these subscribers targeted? Yes! If they did not make a purchase on your web site from first visit, it does not mean they will not do it in future. You just need to try other approach or other offer. The subscriber is bound to your web site now.
This is only general idea about how autoresponders work. Look below to see how they can bring money to your web site.
DIFFERENT WAYS TO MAKE MONEY WITH AUTORESPONDERS
Using autoresponder you can:
1. Sell your own products and services more effectively.
2. Get more re-orders from your clients - if you sell something which needs ordering from time to time (health products, movie tickets), autoresponder will keep in touch with your clients.
3. Generate more upsells - if your products/services have updates and upgrades, autoresponder will help you to motivate clients for buying update or upgrade.
4. Create cross-sells - you can sell any complimenting products and services that have any relation to major offer on your web site. Thus you give a bigger collection of offers, help your joint-venture partners to make more money and get your commission from it. And you have all rights to ask your partners for same favor: sell something on their web site. In any case, you make more money.