Can you make you customers buy like Crazy

Written by Ron Cripps

Can you Make your Customers Spend like Crazy

In a Perfect World this would be a fantastic thing to Happen in your internet business. To have your customers throwing money at you for any product or service you were marketing.

And of courserepparttar icing onrepparttar 139749 cake would be to have your customers searching for you instead of you having to search for them.

I'm sure we would all love to be in this scenario I think its called Internet Marketing Heaven. If this was true how secure are you feeling right now withrepparttar 139750 only worry being to findrepparttar 139751 time to count all of that money you made today!

Well what if I told you this can and does happen, but what is also true is that it does not happen by chance or good luck. I have ran adcopy that has set my website on fire with traffic and leads. I have also ran adcopy that has not attracted one prospective customer.

And what have I learnt from these experiences is test,test and test some more...

Giverepparttar 139752 Customer what he wants

And how do you do that you ask?

Get to know your customers analyzerepparttar 139753 keywords see what is working on your Website and what is not. Find out who your customers are,the age and whether they are male or female.

Ad Copywriting: Building Brand Equity one Word at a Time

Written by Jon Wuebben

Ah…advertisements, those wonderfully adorable little vignettes that come to us at all hours ofrepparttar day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can become very annoying.

But then there are those ads – those special ads that stand out and make you say, “Hey, that was a really good ad!” For us inrepparttar 139402 ad and copywriting business, that may happen a little more often, simply because we tend to pay more attention to things that interest us. But, when it happens for you, what do you think it is that is making you take notice?

Well an advertisement is obviously an image, coupled with a message (copy). But not allrepparttar 139403 time. Sometimes it’s just an image, other times it’s just copy. But more often than not, it’s a combination. Well, in this article, we’re dealing withrepparttar 139404 Copy aspect. And in my opinion, that’srepparttar 139405 most important part. But then again, I’m a little biased! Well, anyway, here are some tried and true methods for making sure you have written world-class ad copy that can begin to build Brand Equity.

1)Clarifyrepparttar 139406 Goal ofrepparttar 139407 Ad Copy. What do you wantrepparttar 139408 consumer to do after seeingrepparttar 139409 ad? Do you want them to buy your product, “call now”, go to your website, or send for a brochure? Whatever it is, make sure you know before you even put pen to paper. (or hands to keyboard) The “Call to Action” as it is known in its classic form, is without a doubt one ofrepparttar 139410 two most important parts ofrepparttar 139411 ad copy. The other is the…

2)Headline! …Headline! Headline! Headline! We’ve heard it a million times – a great headline can make a business rich overnight. And it’s true. The headline is critical. The mission is to reach out torepparttar 139412 consumer as they are paging through that magazine, surfingrepparttar 139413 web or channel surfing their TV and magically bring them intorepparttar 139414 ad. How are you going to do it? Do a lot of brainstorming before you decide onrepparttar 139415 headline. That will help flesh outrepparttar 139416 idea. When you haverepparttar 139417 right one, you’ll know. It will easily stand aboverepparttar 139418 rest.

3)Write like People Talk. This is not a research paper! Not even close to it. This is a conversation with your customer, only it’s written (or spoken) and it’s one-way communication. That is,repparttar 139419 potential customer can’t ask questions ofrepparttar 139420 ad. Or can they? Well, at least not now they can’t, but definitely inrepparttar 139421 future. Great ad copy is persuasive prose that convincesrepparttar 139422 consumer to buy. Write like people talk. You’ll bond withrepparttar 139423 potential customer that much more.

4)Be Inventive. How do you make your ad really stand out? How about creating a new metaphor? That’s a tough one. But it has been done. Maybe you can find a unique way of expressing an idea or concept inrepparttar 139424 ad. A new way of approaching an old subject can really bring it to life. This is also one step that most copywriters forget about.

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