In a Perfect World this would be a fantastic thing to Happen in your internet business. To have your customers throwing money at you for any product or service you were marketing.

And of course icing on cake would be to have your customers searching for you instead of you having to search for them.

I'm sure we would all love to be in this scenario I think its called Internet Marketing Heaven. If this was true how secure are you feeling right now with only worry being to find time to count all of that money you made today!

Well what if I told you this can and does happen, but what is also true is that it does not happen by chance or good luck. I have ran adcopy that has set my website on fire with traffic and leads. I have also ran adcopy that has not attracted one prospective customer.

And what have I learnt from these experiences is test,test and test some more...

Give Customer what he wants

And how do you do that you ask?

But then there are those ads – those special ads that stand out and make you say, “Hey, that was a really good ad!” For us in ad and copywriting business, that may happen a little more often, simply because we tend to pay more attention to things that interest us. But, when it happens for you, what do you think it is that is making you take notice?

Well an advertisement is obviously an image, coupled with a message (copy). But not all time. Sometimes it’s just an image, other times it’s just copy. But more often than not, it’s a combination. Well, in this article, we’re dealing with Copy aspect. And in my opinion, that’s most important part. But then again, I’m a little biased! Well, anyway, here are some tried and true methods for making sure you have written world-class ad copy that can begin to build Brand Equity.

1)Clarify Goal of Ad Copy. What do you want consumer to do after seeing ad? Do you want them to buy your product, “call now”, go to your website, or send for a brochure? Whatever it is, make sure you know before you even put pen to paper. (or hands to keyboard) The “Call to Action” as it is known in its classic form, is without a doubt one of two most important parts of ad copy. The other is the…

2)Headline! …Headline! Headline! Headline! We’ve heard it a million times – a great headline can make a business rich overnight. And it’s true. The headline is critical. The mission is to reach out to consumer as they are paging through that magazine, surfing web or channel surfing their TV and magically bring them into ad. How are you going to do it? Do a lot of brainstorming before you decide on headline. That will help flesh out idea. When you have right one, you’ll know. It will easily stand above rest.

3)Write like People Talk. This is not a research paper! Not even close to it. This is a conversation with your customer, only it’s written (or spoken) and it’s one-way communication. That is, potential customer can’t ask questions of ad. Or can they? Well, at least not now they can’t, but definitely in future. Great ad copy is persuasive prose that convinces consumer to buy. Write like people talk. You’ll bond with potential customer that much more.