Can media coverage build an online business? You bet it can!

Written by David Leonhardt

As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. Andrepparttar answer is unquestionably, "Yes!"

Here are ten reasons why media coverage can help your online business grow:

1. Every one of us, even if we spend four to eight hours a day in front of a computer screen in our underwear, still lives inrepparttar 124460 real world. Our opinions, desires, priorities, and decisions are heavily influenced by television, radio, books, magazines, and newspapers. Every business, online or offline, can benefit from positive media exposure.

2. Almost no business can afford to be absent fromrepparttar 124461 Internet these days; even a local real estate agent gains a competitive edge from having a web site. Byrepparttar 124462 same token, an online business gains a strong advantage by having an offline presence. Online and offline marketing of all types support each other.

3. Search engines won't bring most web site owners business. I just did a Google search for "books", and found about 85.2 million entries. Ninety-five percent of searchers will likely click onrepparttar 124463 first two ( and, most ofrepparttar 124464 others will never get torepparttar 124465 second page ofrepparttar 124466 searches. This means that 85,199,990 web site book sellers cannot rely on search engines. How about searching forrepparttar 124467 word bookstore? Still almost seven million entries, and guess whorepparttar 124468 top two are?

4. You can't cheatrepparttar 124469 search engines. Try a search for books and carpentry. The odds are much better, with only 106,000 entries. That still means 105,990 web site book sellers will rarely be found. How about books and promotion? Almost two million entries. If a million carpentry book sellers are reading this article, five are smiling. The rest will only smile with an offline presence, such as a great article in their local newspaper or a call-in show on a radio station half way acrossrepparttar 124470 world.

5. The media can create interest in your product or service if they feature you as part of an interesting story. Online or offline, that's what media coverage does. A good story is gold.

6. The media is just starting now to wake up torepparttar 124471 exciting things happening online. Timing is everything and this isrepparttar 124472 time.

7. The media are now working increasingly online. The online and offline worlds are converging more than ever before. Articles that appear in local papers, industry magazines and even commentary on radio broadcasts find themselves onrepparttar 124473 Internet. That can often mean powerful links to your web site. Publicity offline means promotion online.

Offline Advertising Ideas for Your Web Site

Written by Alan Grissett

The "traditional" forms of advertising, such as television, radio, and print, can all be used effectively to promote a business' online presence, but for smaller businesses, they may not be cost-effective. What smaller businesses lack in budget, though, can be made up for with a little creativity.

The old standby,repparttar business card, can be a great tool for promoting your Web site. Not only can you include your site's address on it, but you can also add additional information or incentives that can be used to entice people to visit your site. For example, you could print a coupon or special offer that would encouragerepparttar 124459 prospect to take follow-up action. You could also simply include information about your Web site andrepparttar 124460 benefits of visiting it. Where would all this copy fit though? If you don't have room onrepparttar 124461 front ofrepparttar 124462 card, you could printrepparttar 124463 message onrepparttar 124464 back, or you could use a double-sized card folded over.

Another offline advertising technique that is used quite frequently,

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