Instead of saving like crazies, un-necessarily living with insecurity of “I may lose my job because of differences with my boss or downsizing in my company”, not being able to afford what you want, checking out better openings with better pay packet, having to prove yourself every time job, or boss changes…. It’s a tiring, unending, run-of-the-mill story. There may be many such reasons, I can’t think of right now.

Taking up a work at home business will put an end to all above problems. Basically, once you have a stream on income, other than regular office salary, insecurity becomes thing of past. And this extra income or home business is something you have full control over. The more hours you put in, better you earn. First few months are all work, work, and work without returns. But once you reach a certain level income starts and grows with each passing month.

They make it easy to build a relationship and establish interest and trust with your prospective customer or recruit and they minimise amount time you need to devote to busy work. By time your prospect has got through your series of messages, if they feel need to make further contact with you prior to making a decision, you are at least assured that they are sufficiently interested to merit your manual input and time taken to communicate.

It depends very much on type of product, service or opportunity that you’re marketing but it is generally accepted that somewhere between 5 and 9 “contacts”, or messages, are required before a customer is comfortable enough to make a decision. Seven is often quoted as ideal number but it does vary and this should not be taken as gospel.

I am constantly surprised by number of marketers, some of them very experienced, who load up their autoresponders with 7 messages, capture email addresses of interested parties, send them their message series and leave it at that. If that’s what you’re doing then there are a couple of very simple tweaks you can make to improve your return on time and money you spend to collect those valuable email addresses.

The first is simplicity itself and requires very little effort on your part – no need to even change your message series. Let’s assume that your message series consists of standard 7 and that this suits type of product your promoting perfectly well (it probably does). You send out these messages spaced one day apart over course of a week, messages 1 to 5 are probably largely informative and messages 6 and 7 may well contain a “call to action”, possibly with a sense of urgency being introduced – although you may have introduced a call to action earlier in series depending upon product type.

Your prospects go through this series of messages and a percentage of them will take your advice and sign up for whatever your promoting. The majority of them won’t – that’s just statistics I’m afraid.