The search engines will look to see how well related page title, keywords and body text apply to subject matter. This means that if you are talking about widgets, your title, keywords and body copy should be tightly focused only on widgets. Stray from your main subject only when secondary ideas have very high relevancy and keep it short, sweet and get right back to your main subject matter.

To begin with, pick out your web page title and then a set of keywords that relate to your subject. After this, start to write body copy in a style you're comfortable with and do your first draft.

While working on your first draft, use this guideline:

Use a rough outline to get your point across. Have a start, a middle and an ending. Make your points in very middle of body copy, as I'm doing right here.

Don't limit yourself to a mechanical formula for creating a keyword density because it will get in way of your natural style.

Do your best to write in a free flowing manner as if you are talking to a good friend. Stay away from words or expressions that would make anybody reach for dictionary.

If you can get your style to loosen-up, have some fun as you write for readers and visitors. Do your best to have real you come through in your chosen writing style. This is something that will come on its own more you do it.

For second draft, do this:

Even if you've been marketing on internet for only a very short time you've no doubt come accross 'traffic exchanges'. The number of exchanges out there is staggering, so if you need to know what these things are all about read on.

A traffic exchange is a system where in return for veiwing websites of others you will get credits for hits to your own sites. There are several different types of exchanges:

The 'surf exchange' or 'start page exchange': The names are synonimous and they are by far most predominant type of trafic exchange. The user is required to veiw a web page in their browser for a set amount of time before clicking to earn credit and move on.

'Auto surfing': Like above but pages change and credit is received without user interaction.

Pop-up exchanges: With these web page will 'popup' at set intervals or or events. You will need to view window for a set time before closing and receiving credit. These will usualy require a small program to be downloaded and run on users computer.

Now that you know what they are you need to know what they're made of. These are things you will need to consider when comparing different exchanges.

The 'surf ratio' is how many pages you'll veiw before one of yours is displayed. These can be from 1:1 to 5:1 but are usualy somwhere inbetween. Many sites will also give bonus credits or run promotions for credits. Some will also give credit for sending traffic to your referal page. All of these will combine to determine how many credits you actualy get for surfing.