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Can You Really Make Money While You Sleep? By Kathleen Gage

If you’ve been utilizing Internet for any length of time it’s likely you have been bombarded with junk mail claiming you can make money “while you sleep.” Most sensible people are bound to ignore such claims of easy money. But is it true? Can you really make money while you sleep?

The answer is an absolute YES! However, don’t assume my answer in any way implies that it is a get rich quick while you sleep proposition.

I know it is possible to make money via Internet while one sleeps as I have been doing it for a little over a month. Actually, I have been utilizing Internet to market my business and events for several years with a great deal of success, but it is only in last month that I began aggressively selling products via my website.

Over last few weeks, between e-products and my latest book, 101 Ways to Get Your Foot in Door, I have sold a substantial amount of product. Within an hour of launching my products I was making money. From day one, each morning when I turn on my computer I am greeted with sales.

What I most like about doing this is profit margin. With my e-products profit is close to 100%. With my books there are shipping and handling costs and yet, profit is still very nice.

To casual observer this may seem fantastic. Truth be told, it is. And yet, I didn’t simply put products on my website and sales miraculously happened.

As is true for anyone who successfully sells on Internet, I have worked on backend of launching my products for quite some time. Before I made my products available for sale from my website I had to make sure my systems were in place.

The process began with a great deal of research into how to successfully launch products on web. I read virtually everything I could get my hands on by folks who are making money on web. I listened in on teleconferences, went to seminars, bought other people’s products, and spent countless hours becoming very familiar with how process works.

It is important to state I didn’t necessarily believe claims from someone just because they said they were making money. Plenty of people are claiming to make massive amounts of money on Internet when in fact, they aren’t. However, there are others who are making incredible revenues from web-based product sales.

Google AdWords is best known pay for performance program. The Google program has several strong points in its favor. One of key advantages is potential for traffic generation. Sites who join AdWords program appear on not only Google site, but are also syndicated to AOL, Ask Jeeves, Netscape, Lycos, Hotbot, and Teoma. This is tremendous reach.

In comparison, Overture program displays its results on Overture site, as well as on Yahoo! (or they will very soon, as Yahoo! has dropped Google in favor of Overture), MSN, AltaVista, CNN, All The Web, and InfoSpace. Not too shabby. Expect reach of Overture program to expand as it will benefit from Yahoo!’s recent acquisition spree.

One of factors that clearly favors AdWords is ease of use. You can set up a sample program and assess costs easily, without having to give up personal information or go through a lengthy setup process. Overture, unfortunately, forces you to go quite a bit of effort before you can determine exact cost of a particular ad. The flexibility of AdWords program makes it not only a successful sales tool for Google, but also a good business intelligence tool for those of use who want to assess relative costs and benefits of a proposed marketing campaign.

The ease of use issue doesn’t stop with ability to preview campaigns. Ad setup is relatively easier on Google. The interface design of Google control panel is more usable. Once again Google gets it right: for vast majority of users, simpler is better.