When a newbie begins an online business,
temptation can be high to join most any affiliate program they see in
hopes of making extra money. Given
amount of products and services that newbies get presented with, and since newbies have a burning desire to make money fast, it is easy to see how
online newbie can get lured into joining a lot of affiliate programs without knowing if they should join them or not.For
newbie,
danger in joining lots of affiliate programs is multi-faceted. Joining affiliate programs takes time, time
newbie could be using defining their USP, learning about getting targeted traffic, or learning other Internet marketing skills that will actually generate revenue for them. In addition,
newbie who joins lots of affiliate programs in
hopes of making instant profits, is at risk of being disappointed when they don't make money by joining
latest affiliate program and that leads to yet further "unproductivity" and poor use of time.
So, what steps do newbies take to identify
best affiliate program(s) that matches their USP?
It will differ based on
goal of each newbie Internet marketer, but here's a small set of steps that are useful to start with:
*Define how
affiliate program's offering complements your USP. You should be able to clearly map out what
affiliate program's offering (product or service) will be useful to patrons or visitors of your web site, list or customer base. If
product that you will be promoting is something that will be useful to you and people you sell or try to sell to, it may be a useful affiliate program to join.
*Make sure that you fully review
product offered by
affiliate program, use it, and make your own assessment of it. Don't promote a product from any affiliate program unless you own
product yourself and love it. If you own and love
product that you are promoting, you will be able to sell it more effectively because your energy and excitement level will show through in
deliver of your message to would be customer. In addition, you will be able to list and explain in detail
features of
product or service that
affiliate program is offering.
*Make certain that
web site that sells
affiliate program is set up correctly to sell
product, and sell it well. The web site that sells
product of
affiliate program should be professional in its layout, design, sales copy, and delivery of
product itself. The web site should have a mechanism to capture
names and emails of
visitors. The web site should also have a strong auto responder series in place to follow up with and sell
visitors of that site on
product.
*Check to see if
affiliate program should be tracked with cookies so that
referring web site will get credit for each affiliate sale, even
sales that come as a result of
auto responder series. If
affiliate program doesn't use cookies to track referrals, do not sign up.