Wow, wouldn't it be great if answer really was that easy? Of course pay-per-click is a great way to get a new pair of eye-balls in front of your world-class blog, but it's not as easy as depositing some money into a PPC account and then watching your traffic counter spin out of control ten minutes later even though Google's web site claims that their Google AdWords campaigns can deliver results in an amazing 15 minutes!.

With a new blog appearing on Internet every 7.8 seconds, you've got to have a solid PPC strategy to win hearts and minds of people who are looking for a new blog to identify with. PPC is a strategic investment and, like all strategic investments, it requires expertise and knowledge of how that investment works.

Creating good online coupons to offer customers is not only thing you need to do to maximize your sales. Using an enticing landing page that meets customer with deal they’re being offered is also an effective tool leading to a sale. There are two ways that let customer know benefit of coupon they’re using, and both can be equally appealing choices.

Option 1 to creating an appealing landing page for a coupon is to restate coupons terms and offers and to reiterate promotion code that needs to be entered upon checkout. This way customer knows they are getting deal they had anticipated receiving, and makes them aware of potential expiration on getting discount. As we discussed in our previous article, that sense of urgency is a good way to provoke your shoppers into a buy mentality.