Iím literally inundated with questions on subject of invisible text & hosting so in I thought Iíd debunk some myths and give you facts straight up.
What is invisible text? Invisible text is body text thatís same or similar color to background. You know, stuff you can very easily see on a page if you press Ctrl-A or highlight everything on page with your left mouse button.
Will invisible text hurt your search engine rankings? Undoubtedly! If you attempt to use same color text as background color of your web pages search engines will penalize you.
Why? The use of invisible text is commonly considered black hat seo by search engines and a blatant spam tactic. If your visitors canít see or read text then what good is it anyway? Itís deceptive period.
Trust Google when they say in their Quality Guidelines & Specific recommendations to avoid hidden text or hidden links.
Now hereís why this topic is so interestingÖ and I know youíre saying, why should I worry or care about invisible text if Iíve never used any on my web site? Well answer is simple.
You may be hosting invisible text on your website right now & not even know it. In fact you were never intended to know it... That's why it's invisible!
WHAT? Yeah... you may be getting duped!
So just what exactly am I talking about? Iím talking about your hosting company (usually free ones) leeching your Google PageRank & building link popularity for their clients off your web pages & bandwidth. If you donít think they do itÖ guess again. Itís a lucrative business.
Now with that said Iím not going to name or badmouth any specific hosting service. What I am going to do is tell you how to determine if youíre an unsuspecting victim.
Hereís an invaluable tool to help you detect search engine spam penalties!
Secondly, double-check your cached pages to see what search engine robots actually see when they index your page. Look for additional links & advertising in source code that isnít in your original source code.
If you find additional advertising or links that arenít on your current pagesÖ your host MAY be killing your search engine rankings. The simple solution to this problem is to immediately transfer your domain to a trusted service provider.
Now let's talk about invisible text you can't see at all on a page. Yes, you could still be hosting invisible text. Even if you press Ctrl-A or highlight everything on page with your left mouse button & nothing shows up!