What is invisible text? Invisible text is body text that’s same or similar color to background. You know, stuff you can very easily see on a page if you press Ctrl-A or highlight everything on page with your left mouse button.

Will invisible text hurt your search engine rankings? Undoubtedly! If you attempt to use same color text as background color of your web pages search engines will penalize you.

Why? The use of invisible text is commonly considered black hat seo by search engines and a blatant spam tactic. If your visitors can’t see or read text then what good is it anyway? It’s deceptive period.

Trust Google when they say in their Quality Guidelines & Specific recommendations to avoid hidden text or hidden links.

http://www.google.com/webmasters/guidelines.html

Now here’s why this topic is so interesting… and I know you’re saying, why should I worry or care about invisible text if I’ve never used any on my web site? Well answer is simple.

You may be hosting invisible text on your website right now & not even know it. In fact you were never intended to know it... That's why it's invisible!

WHAT? Yeah... you may be getting duped!

So just what exactly am I talking about? I’m talking about your hosting company (usually free ones) leeching your Google PageRank & building link popularity for their clients off your web pages & bandwidth. If you don’t think they do it… guess again. It’s a lucrative business.

Now with that said I’m not going to name or badmouth any specific hosting service. What I am going to do is tell you how to determine if you’re an unsuspecting victim.

Here’s an invaluable tool to help you detect search engine spam penalties!

http://tool.motoricerca.info/spam-detector/

Secondly, double-check your cached pages to see what search engine robots actually see when they index your page. Look for additional links & advertising in source code that isn’t in your original source code.

If you find additional advertising or links that aren’t on your current pages… your host MAY be killing your search engine rankings. The simple solution to this problem is to immediately transfer your domain to a trusted service provider.

http://www.tkqlhce.com/click-1604302-10294265

One of biggest hurdles online marketers face is web site promotion. There are literally countless ways to promote online; some are good while others are a complete waste of time.

What works? Well there are several good strategies to get your message out to your niche. Each strategy will produce different results for various niches.

Contests or Sweepstakes

Holding a contest or sweepstakes is a proven way to promote your web site. You can announce your site to hundreds of web sites that list free contests and sweepstakes.

Press Releases

One of most powerful promotion strategies is sending out press releases about your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from your business in future by e-mail.

Chat Rooms or Forums

Use online chat rooms to promote your web site. Find right chat room where your targeted audience or niche would gather. Announce to everyone in chat room something interesting or free that's offered on your web site to attract visitors.

Always be aware of chat room rules before engaging visitors in a sales pitch that could be considered spam.

Cross promotional enterprising

Cross promote or joint venture your web site with other sites.

I try to find other web sites that have same target audience, but are not in direct competition with my business. It’s a sure fire method of increasing my exposure to qualified prospects. Cross promotional enterprising with other businesses will increases your online exposure, sales, and helps beat your competition to top of search engine results pages.