Tired of sitting around twiddling your thumbs, waiting for that next sale to shake you out of a boredom-induced stupor? This article will reveal a simple 9-step plan to help you multiply your product sales in just a few weeks.
1. Make sure you have a hard-hitting headline on your sales page to draw your visitors in.
I know, I know. This point is SO played out. But, I'd be a bad, bad tutor if I didn't at least mention it. Need help crafting a sure-fire, order-pulling headline? "Hmph! Not ME!" you say? Okay, so let's pretend. ;-) Check out following truly outstanding resources for help writing a sales-boosting headline:
Great Headlines Instantly! http://www.hypertracker.com/go/emag/ps/
Writing Effective Headlines http://eagle.cc.ukans.edu/~editone/heads.html
How to Write Headlines that Make Sales Soar! http://www.whosclickingnow.com/headlines.htm
Publicity Tips: Creating Captivating Headlines http://www.mindconnection.com/library/business/headlines.htm
2. Take 5-10 brief (1-2 paragraph) tips from your product, and cut them down to bare bones best parts.
You don't want to be giving away only "secrets" from your excellent infoproduct. Make these tips powerful and informative, but don't give away farm. The purpose, (as you'll soon see), is to convince your visitor that they NEED your product -- not to simply provide CliffsNotes for it.
3. Sign up with a reliable follow-up autoresponder, free or otherwise.
Ideally, you'll need one that gives you up to 10 follow-up messages -- one for each mini-tip that you created above, minus one. (i.e. If you have 9 tips, you need to be able to send at least 8 follow up messages.)
Program your autoresponder to send that number of follow-ups, and make each tip its own follow-up message. Send your tips out about 3-7 days apart, depending on how many you have. The more you have, more frequently you send them. Just don't harass reader. ;-)
If you need an autoresponder, try either of these:
http://www.AutoBots.net http://www.Biz-Reply.com http://www.AutoRespond.com http://www.GetResponse.com http://www.SmartAutoresponder.com
4. Put a brief sales message at bottom of each mini-tip.
You don't want this to be a sales LETTER. Basically, have it resemble a resource box that you'd see at end of an article. The purpose of this sales message is to remind reader of what your product is, and of any special bonuses or discounts that you offer, and to get them back to your site to order your product.
5. In your final autoresponder message, offer your readers something special for finishing your e-mail series.
You want to reward visitors who haven't cancelled your follow-up messages at end of message run, as these people have just become your hottest prospects! They were obviously interested enough in your product to keep reading your tips, and with slightest extra push, they just might still buy.
Make bonus time-sensitive, to increase likelihood that people will buy. You can offer an article-length bonus report on your product topic, a list of 25 (or however many) links to top-notch resources as an add on to product, or anything with a high value. Just be sure to make this bonus *exclusive* to people still on your list, and NOT available to general public.