We all know importance of a powerful headline. However, writing a great headline isn't as easy as it sounds.
An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.
In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.
Before writing your headline, you must first learn a little bit about basic human motivators. According to psychologist Abraham Maslow, human behavior is always result of one or more of five basic needs. He listed these needs in a sequence that he refers to as "the hierarchy of human needs."
He believes that until a less important need is met there won't be any desire to pursue a more important need. Below are five human motivators, beginning with basic needs and continuing to most important needs.
Physiological - Basic human needs include hunger, thirst, shelter, clothing and sex. Safety (Security) - Human need for physical, emotional and financial security. Social (Affiliation) - Human need for love, affection, companionship and acceptance. Esteem (Self Esteem) - Human need for achievement, recognition, attention and respect. Self-actualization - Human need to reach their full potential.
When you are aware of basic human needs, you can incorporate these needs into your writing. A great headline will appeal to your potential customers' emotions. You must feel their needs, wants and desires and write your headlines with passion and emotion.
When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers' attention. If your headline doesn't immediately catch their attention, they'll simply move on and never return. Below are several different formulas used by professional copywriters to write compelling headlines.
"How to Increase Your Sales Up to 500% by Using This One Simple Strategy"
Headlines beginning with 'how to' are very successful, as Internet is all about information. Internet users have a strong desire to learn. A headline beginning with 'how to' immediately grabs your potential customers' attention and forces them to read on.