For an ezine publisher it has been an exciting and eventful year. A growing number of budding e-publishers have hopped aboard ezine bandwagon. Just last quarter, sales figures for my ezine creating and publishing tutorial - EZINE LAUNCH - have shot up by over 380%

So what does future hold in store for ezine industry? I gaze into my crystal ball and I see....

1. ... EZINES BECOME MORE COLORFUL, GLITZY, INTERACTIVE .... and HUGE

HTML email newsletters have come of age. Increasingly more ezines are going this route. Subscribers too prefer them to drab, lack-lustre text-only ezines. In coming year we'll see more ezines being published in HTML. But for a different reason.

HTML ezines allow advanced tracking of results from advertising and allow newer and more elaborate forms of marketing. That - more than user preference - will convince publishers to create their ezines in rich text format. Large file sizes will however continue to remain a concern.

2. ... DOUBLE OPT-IN AND PRIVACY ISSUES TAKING PRIORITY

The growing concern about privacy and more aggressive activism against unsolicited bulk commercial emailers will guarantee that all responsible online marketers, especially ezine publishers, will take steps to avoid accusations of spamming. Double opt-in subscription processes will become norm - read my article on it here Privacy policies will become more stringent and will be implemented more seriously.

3. ... MORE EZINES MOVING TO PAYING-SUBSCRIBER MODELS

... but they're continuing to offer free versions too !

It's no longer easy to publish a quality ezine at low cost. Expect to see most content-rich ezines move to a paying-subscriber model. To retain existing subscribers and attract new ones, ezine editors will continue to offer free versions. But they will be 'lite' forms with a little content packaged with a lot of advertising.

4. ... EZINE PUBLISHING SERVICES BECOMING FEE-BASED

The larger free ezine services have merged into behemoths. Soon they'll start charging for their offerings. Topica has made first foray into this arena. Soon others will follow. They will be worth price for busy ezine publishers.

5. ... 'FULL-PACKAGE' EZINE CREATION SERVICES EMERGING

An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.

In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.

Before writing your headline, you must first learn a little bit about basic human motivators. According to psychologist Abraham Maslow, human behavior is always result of one or more of five basic needs. He listed these needs in a sequence that he refers to as "the hierarchy of human needs."

He believes that until a less important need is met there won't be any desire to pursue a more important need. Below are five human motivators, beginning with basic needs and continuing to most important needs.

Physiological - Basic human needs include hunger, thirst, shelter, clothing and sex. Safety (Security) - Human need for physical, emotional and financial security. Social (Affiliation) - Human need for love, affection, companionship and acceptance. Esteem (Self Esteem) - Human need for achievement, recognition, attention and respect. Self-actualization - Human need to reach their full potential.

When you are aware of basic human needs, you can incorporate these needs into your writing. A great headline will appeal to your potential customers' emotions. You must feel their needs, wants and desires and write your headlines with passion and emotion.

When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers' attention. If your headline doesn't immediately catch their attention, they'll simply move on and never return. Below are several different formulas used by professional copywriters to write compelling headlines.

How to

"How to Increase Your Sales Up to 500% by Using This One Simple Strategy"