CRYSTAL BALL GAZING : Ezine Publishing Predictions You Can Profit From In 2002

Written by Dr.Mani Sivasubramanian

It'srepparttar time ofrepparttar 124337 year when I take a break to reflect uponrepparttar 124338 year that's been - and wonder aboutrepparttar 124339 year ahead. In 2001, ezine publishing took a quantum leap, evolving from being predominantly an amateur's hobby intorepparttar 124340 most powerful marketing tool for business online.

For an ezine publisher it has been an exciting and eventful year. A growing number of budding e-publishers have hopped aboardrepparttar 124341 ezine bandwagon. Just last quarter,repparttar 124342 sales figures for my ezine creating and publishing tutorial - EZINE LAUNCH - have shot up by over 380%

So what doesrepparttar 124343 future hold in store forrepparttar 124344 ezine industry? I gaze into my crystal ball and I see....


HTML email newsletters have come of age. Increasingly more ezines are going this route. Subscribers too prefer them to drab, lack-lustre text-only ezines. Inrepparttar 124345 coming year we'll see more ezines being published in HTML. But for a different reason.

HTML ezines allow advanced tracking of results from advertising and allow newer and more elaborate forms of marketing. That - more than user preference - will convince publishers to create their ezines in rich text format. Large file sizes will however continue to remain a concern.


The growing concern about privacy andrepparttar 124346 more aggressive activism against unsolicited bulk commercial emailers will guarantee that all responsible online marketers, especially ezine publishers, will take steps to avoid accusations of spamming. Double opt-in subscription processes will becomerepparttar 124347 norm - read my article on it here Privacy policies will become more stringent and will be implemented more seriously.


... but they're continuing to offer free versions too !

It's no longer easy to publish a quality ezine at low cost. Expect to see most content-rich ezines move to a paying-subscriber model. To retain existing subscribers and attract new ones, ezine editors will continue to offer free versions. But they will be 'lite' forms with a little content packaged with a lot of advertising.


The larger free ezine services have merged into behemoths. Soon they'll start charging for their offerings. Topica has maderepparttar 124348 first foray into this arena. Soon others will follow. They will be worthrepparttar 124349 price for busy ezine publishers.


It is a ripple that could become a wave. These are services offering to undertakerepparttar 124350 entire ezine creation process including generating subscribers, creating content, distributingrepparttar 124351 newsletter - even finding advertisers and tracking results. A few will debut in 2002. I'm not certain if they'll survive.

Secret Formulas for Writing Headlines That Sell

Written by Shelley Lowery

We all knowrepparttar importance of a powerful headline. However, writing a great headline isn't as easy as it sounds.

An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.

In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.

Before writing your headline, you must first learn a little bit aboutrepparttar 124336 basic human motivators. According to psychologist Abraham Maslow, human behavior is always repparttar 124337 result of one or more of five basic needs. He listed these needs in a sequence that he refers to as "the hierarchy of human needs."

He believes that until a less important need is met there won't be any desire to pursue a more important need. Below arerepparttar 124338 five human motivators, beginning withrepparttar 124339 basic needs and continuing torepparttar 124340 most important needs.

Physiological - Basic human needs include hunger, thirst, shelter, clothing and sex. Safety (Security) - Human need for physical, emotional and financial security. Social (Affiliation) - Human need for love, affection, companionship and acceptance. Esteem (Self Esteem) - Human need for achievement, recognition, attention and respect. Self-actualization - Human need to reach their full potential.

When you are aware ofrepparttar 124341 basic human needs, you can incorporate these needs into your writing. A great headline will appeal to your potential customers' emotions. You must feel their needs, wants and desires and write your headlines with passion and emotion.

When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers' attention. If your headline doesn't immediately catch their attention, they'll simply move on and never return. Below are several different formulas used by professional copywriters to write compelling headlines.

How to

"How to Increase Your Sales Up to 500% by Using This One Simple Strategy"

Headlines beginning with 'how to' are very successful, asrepparttar 124342 Internet is all about information. Internet users have a strong desire to learn. A headline beginning with 'how to' immediately grabs your potential customers' attention and forces them to read on.

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