"CRM doesn't cover your mistakes or fix your problems and you have been lied to about its ability to "manage" your client relationships!" CRM is a system that is based on faulty logic. The premise that companies can manage clients is foolish!

Business 101 will tell you that clients manage businesses. They tell company what to sell, when to sell it, how to sell it, where to sell it, and will stop buying it on a whim depending upon a long list of uncontrollable situations (they are getting older, economic circumstances, politics, trends, health issues etc etc.)

What does CRM do? It lulls CEOs, sales and marketing department heads into believing that they can hold onto clients by using data alone. CRM bogs down sales & marketing teams and creates massive amounts of additional work, keeping them connected to their computers instead of visiting clients. CRM requires cleaning just like any other database and larger database more time it takes to clean. The sharing of information within a company can, in some instances, actually slow down process of customer service, since more people are now involved in decision making processes. The bottom line of customer service is pushed to side and direct mail marketing moves forward. Direct mail marketing has abysmal response rates and even if it was improved is a poor alternative to actually communicating with clients.

Now is time to go put on your clothes and fire tailors!

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Summary: The author asserts that presentations and speeches are least effective means of leadership communication. There is a much more effective way: Leadership Talk. In this three part series, he describes underlying principles of Leadership Talk and ways to help develop and deliver it.

Turbo Charge Your Career With The Most Powerful Leadership Tool Of All: The Leadership Talk. (Part Two) by Brent Filson

In Part One, I described Leadership Talk and how it is a much more effective leadership tool than presentations or speeches.

I also described two fundamental premises that Leadership Talk is based on.

In Part Two, I will show you purpose of Leadership Talk. You won't be able to give a Leadership Talk effectively on a consistent basis if you misunderstand its purpose.

The Leadership Talk doesn't drive purpose. Purpose drives Leadership Talk. There is one and only one purpose of Leadership Talk: that's to motivate people to be your cause leaders in meeting challenges you face.

This is important in understanding difference between Leadership Talks and presentations/speeches.

You're a leader. You have a task to complete. Do you want people you lead to simply do task? Or do you want those people to actually take leadership of accomplishing task? For difference between doing and leading in terms of accomplishment is stock car and a formula 1 racer.