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Summary: The author asserts that presentations and speeches are least effective means of leadership communication. There is a much more effective way: Leadership Talk. In this three part series, he describes underlying principles of Leadership Talk and ways to help develop and deliver it.
Turbo Charge Your Career With The Most Powerful Leadership Tool Of All: The Leadership Talk. (Part Two) by Brent Filson
In Part One, I described Leadership Talk and how it is a much more effective leadership tool than presentations or speeches.
I also described two fundamental premises that Leadership Talk is based on.
In Part Two, I will show you purpose of Leadership Talk. You won't be able to give a Leadership Talk effectively on a consistent basis if you misunderstand its purpose.
The Leadership Talk doesn't drive purpose. Purpose drives Leadership Talk. There is one and only one purpose of Leadership Talk: that's to motivate people to be your cause leaders in meeting challenges you face.
This is important in understanding difference between Leadership Talks and presentations/speeches.
You're a leader. You have a task to complete. Do you want people you lead to simply do task? Or do you want those people to actually take leadership of accomplishing task? For difference between doing and leading in terms of accomplishment is stock car and a formula 1 racer.
Clearly, you can order them to accomplish task; and if you're in a position of authority, they will most likely carry out order. But they might not do it with full commitment. Or they may resent being ordered. Or they may be inclined to do nothing unless ordered, and so after accomplishing task, they do little else but wait for next order.