Have you ever sat down and thought of differences between business on Internet and business offline?
Obviously differences are many. There is one BIG difference, however, that many small business people overlook. That difference is PROMOTION. I'm not talking about marketing a product, your web site will do that.
I'm talking about promoting YOU and YOUR site.
Why are we in business? The answer for most is pretty easy, to make money. Here's dilemma; we were not TAUGHT by our parents or in school to promote ourselves. It wasn't polite.
Here's some good news. The term SELF PROMOTER is not a dirty phrase! In fact, it is REQUIRED if you want to succeed on Internet. I'm not talking about becoming obnoxious person who everyone avoids at dinner party because he's trying to pawn off his last time share unit. I'm talking about doing business like a business, not like a hobby.
WE HAVE NOT BEEN TAUGHT HOW. This is one reason we don't know how to do it and do it well. Until a few years ago many people thought that their path was going to be in a job with a company in offline world. You remember a JOB don't you?
Well, part of job included getting business cards and benefiting from all advertising and NAME RECOGNITION that company had developed. Now we end up on Net and guess what; WE'RE ON OUR OWN and unprepared.