------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------

Source code optimization.

{title}...{ itle}

This tag is to be a winner. This is a primary spot to include our keywords for SE spiders, bots or crawlers ("spider" hereafter). {title} tags are best "dainty dish" for SE spiders. They eat them as cakes, so make title tags to be tasty for them, about 65 characters long.

{meta name=description content="..."}

Important Meta tag. Very often description you put will be shown at SE searching results. To my personal opinion they have more important marketing role of attracting visitors than actual optimization. The SEs' trust in "description" tag as well as our next "keywords" tag has been greatly discriminated due to fraud and unfair competition. Make it no more than 250 characters long, including, of course, your targeted keywords as well.

{meta name=keywords content="..."}

Another advisable to use Meta tag should be included with all your targeted and untargeted, but related to topic, key phases separated by commas. Note that highly popular and stand alone keywords like "web-site", "internet", "business" etc. will give you nothing more than increase size of your web-page. I won't be mistaken, if I say that about several millions of web-pages have them. Don't overuse your keywords as well, spiders don't like to be forced to eat what they don't want to.

{meta name=author content="..."}{meta name=copyright content="..."}{meta name=language content="..."} etc.

Subsidiary Meta tags that are used more likely to satisfy webmasters' ego, rather than bring any real help in rankings.

{h1}...{/h1} {h2}...{/h2} {h3}...{/h3}

In contrary to previous tags importance of, let's call them, "body" tags have substantially risen for simple reason, they are readable by visitors and it is hardly to cheat SE with them than Meta description or keywords tags where any webmaster may put anything s/he wants. Given that these tags determine headers of your web-page from SE spiders' viewpoint, try to include your targeted keywords in them.

{img src=: alt="..."}

"Alt" is just a comment for every image you insert into page. Use this knowledge at your advantage. Include your key phrases where possible and safe. By "safe" I mean common sense, don't input comment like "ebook package" into image of button that leads to your partner, say, "Pizza ordering" web-site. On contrary, if your web-site has graphical menu and buttons, it is very wise to include "alt" comments according to directions they lead to, i.e. "Home", "Services", "About Us", "Contacts" etc. If for any reason visitors have their browser with images turned off, they won't see any menu if you haven't inserted "alt" comments.

Content

Your informational coverage should be keyword/phrase rich, same way as headers. In general more relevant key phrases your textual information will contain, better your chances of being "remarked" by SE spider are.

HTML text format tags like bolding {b}, italic type {i} and underlining {u} may also have some weight in SEs placement.

Key word density and frequency are another indexes vastly used by SE to rank web-pages. Don't overuse them though.

Link popularity (page rank)

Another extremely important parameter for your listing position nowadays. In general more links on third party web-sites point to your site better. Although try to avoid "link farms" or other "clubs' only aim of which is to artificially increase your link popularity. These tactics may simply result in penalization or banning of your web-site.

Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?

A number of such services regularly email me offering keyword ownership of premium keywords for $300/year. They say that anyone can type keyword I bought in address bar of Internet explorer, instead of typing in a URL, and they will be sent directly to my site. In total it seems that there are about 2% of Internet users worldwide who have enabled one type or another of this system, spread out between a few competitive services.

Data shows that between 4% and 7% of search queries are performed by entering something in address bar. By default for IE users, these searches are automatically routed through to MSN search. Many of us however have installed so much software over time, and unknowingly, some of this software has re-routed these search queries to other search portals, such as iGetNet, or others. This often happens if you've installed any file sharing software. We have all heard / read about how many extra 'features' come with programs like Kazaa. This means that your default search from address bar may no longer be MSN, and may have been rerouted elsewhere, but basic principle still applies. Of queries that are actually run from an address bar, at least half of them are unintentionally instigated by people mistyping desired URL. This means that between 2% and 4% of Internet users actually search via their address bar.

So how exactly do these address bars work? There are many of these companies offering this kind of service, with each one of them selling very same keywords to different and sometimes competing companies. To make things worse, keywords you might buy will only work with issuing companys proprietary address bar plug-in. Then, to actually offer search capabilities from address bar, each of these service providers needs to get individual Internet users to download and install their plug-in, and remember to run searches from address bar.

How effective can a marketing strategy of this nature be when various tools are not interchangeable, theres numerous competitors selling same key words to different companies, and you are targeting only a small fraction of Internet users? If your ad is being displayed because its similar to search query, are you paying for irrelevant results? This can happen; If there is not a perfect match to a search query, next closest match may be displayed.

Competing with these companies is any search engine that offers its own toolbar. You can download a toolbar from any number of engines, and run searches on any key word or phrase quickly and easily. You then get search engines selection of closest matches, from all web sites they have indexed. They offer more than just one choice, and dont cost anything

Who Started This? Started in 1998, Realnames was first company that tied searching via address bar to a web browser. At time, it was touted as a value added solution for businesses around world who were attempting to get their products found quickly, but didn't want customers to have to wade through a sea of Web addresses to reach their destination.

In part, it was deemed necessary because so few web site operators were search engine savvy, and fewer still knew anything about search engine optimization and promotion. What Realnames solution did was allow a web site operator to buya keyword, and then when any user of Internet Explorer would type that keyword into IE address toolbar, they would get directed to web site that owned keyword.

The company hoped to profit from businesses which wanted to reach Internet users who would type keywords into their browsers address bar instead of remembering url, or going through a standard search interface.