Written by Pavel Lenshin


------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------

Source code optimization.

{title}...{ itle}

This tag is to be a winner. This is a primary spot to include our keywords for SE spiders, bots or crawlers ("spider" hereafter). {title} tags arerepparttar best "dainty dish" for SE spiders. They eat them as cakes, so make title tags to be tasty for them, about 65 characters long.

{meta name=description content="..."}

Important Meta tag. Very oftenrepparttar 127987 description you put will be shown atrepparttar 127988 SE searching results. To my personal opinion they have more important marketing role of attracting visitors than actual optimization. The SEs' trust in "description" tag as well as our next "keywords" tag has been greatly discriminated due to fraud and unfair competition. Make it no more than 250 characters long, including, of course, your targeted keywords as well.

{meta name=keywords content="..."}

Another advisable to use Meta tag should be included with all your targeted and untargeted, but related torepparttar 127989 topic, key phases separated by commas. Note that highly popular and stand alone keywords like "web-site", "internet", "business" etc. will give you nothing more than increaserepparttar 127990 size of your web-page. I won't be mistaken, if I say that about several millions of web-pages have them. Don't overuse your keywords as well, spiders don't like to be forced to eat what they don't want to.

{meta name=author content="..."}{meta name=copyright content="..."}{meta name=language content="..."} etc.

Subsidiary Meta tags that are used more likely to satisfy webmasters' ego, rather than bring any real help in rankings.

{h1}...{/h1} {h2}...{/h2} {h3}...{/h3}

In contrary torepparttar 127991 previous tagsrepparttar 127992 importance of, let's call them, "body" tags have substantially risen for simple reason, they are readable by visitors and it is hardly to cheat SE with them than Meta description or keywords tags where any webmaster may put anything s/he wants. Given that these tags determinerepparttar 127993 headers of your web-page fromrepparttar 127994 SE spiders' viewpoint, try to include your targeted keywords in them.

{img src=: alt="..."}

"Alt" is just a comment for every image you insert intorepparttar 127995 page. Use this knowledge at your advantage. Include your key phrases where possible and safe. By "safe" I mean common sense, don't input comment like "ebook package" intorepparttar 127996 image ofrepparttar 127997 button that leads to your partner, say, "Pizza ordering" web-site. Onrepparttar 127998 contrary, if your web-site has graphical menu and buttons, it is very wise to include "alt" comments according to directions they lead to, i.e. "Home", "Services", "About Us", "Contacts" etc. If for any reason visitors have their browser with images turned off, they won't see any menu if you haven't inserted "alt" comments.


Your informational coverage should be keyword/phrase rich,repparttar 127999 same way as headers. In generalrepparttar 128000 more relevant key phrases your textual information will contain,repparttar 128001 better your chances of being "remarked" by SE spider are.

HTML text format tags like bolding {b}, italic type {i} and underlining {u} may also have some weight in SEs placement.

Key word density and frequency are another indexes vastly used by SE to rank web-pages. Don't overuse them though.

Link popularity (page rank)

Another extremely important parameter for your listing position nowadays. In generalrepparttar 128002 more links on third party web-sites point to your siterepparttar 128003 better. Although try to avoid "link farms" or other "clubs'repparttar 128004 only aim of which is to artificially increase your link popularity. These tactics may simply result in penalization or banning of your web-site.

Link popularity without any doubt helps to increaserepparttar 128005 relevance of searched terms more often than it doesn't, but makes SEO even more far-reaching target, because establishing quality "incoming" links pointing to your site is beyond your direct power.

Keyword Ownership: What it is and Where it's Headed

Written by Richard Zwicky

Keyword Ownership: What It Is and Where It's Headed? By: Richard Zwicky Published: August 20, 2003, SiteProNews.

Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?

A number of such services regularly email me offering keyword ownership of premium keywords for $300/year. They say that anyone can typerepparttar keyword I bought inrepparttar 127986 address bar of Internet explorer, instead of typing in a URL, and they will be sent directly to my site. In total it seems that there are about 2% of Internet users worldwide who have enabled one type or another of this system, spread out between a few competitive services.

Data shows that between 4% and 7% of search queries are performed by entering something inrepparttar 127987 address bar. By default for IE users, these searches are automatically routed through to MSN search. Many of us however have installed so much software over time, and unknowingly, some of this software has re-routed these search queries to other search portals, such as iGetNet, or others. This often happens if you've installed any file sharing software. We have all heard / read about how many extra 'features' come with programs like Kazaa. This means that your default search fromrepparttar 127988 address bar may no longer be MSN, and may have been rerouted elsewhere, butrepparttar 127989 basic principle still applies. Ofrepparttar 127990 queries that are actually run from an address bar, at least half of them are unintentionally instigated by people mistypingrepparttar 127991 desired URL. This means that between 2% and 4% of Internet users actually search via their address bar.

So how exactly do these address bars work? There are many of these companies offering this kind of service, with each one of them sellingrepparttar 127992 very same keywords to different and sometimes competing companies. To make things worse,repparttar 127993 keywords you might buy will only work withrepparttar 127994 issuing companys proprietary address bar plug-in. Then, to actually offer search capabilities fromrepparttar 127995 address bar, each of these service providers needs to get individual Internet users to download and install their plug-in, and remember to run searches fromrepparttar 127996 address bar.

How effective can a marketing strategy of this nature be whenrepparttar 127997 various tools are not interchangeable, theres numerous competitors sellingrepparttar 127998 same key words to different companies, and you are targeting only a small fraction of Internet users? If your ad is being displayed because its similar torepparttar 127999 search query, are you paying for irrelevant results? This can happen; If there is not a perfect match to a search query,repparttar 128000 next closest match may be displayed.

Competing with these companies is any search engine that offers its own toolbar. You can download a toolbar from any number of engines, and run searches on any key word or phrase quickly and easily. You then getrepparttar 128001 search engines selection of closest matches, from allrepparttar 128002 web sites they have indexed. They offer more than just one choice, and dont cost anything

Who Started This? Started in 1998, Realnames wasrepparttar 128003 first company that tied searching viarepparttar 128004 address bar to a web browser. Atrepparttar 128005 time, it was touted as a value added solution for businesses aroundrepparttar 128006 world who were attempting to get their products found quickly, but didn't want customers to have to wade through a sea of Web addresses to reach their destination.

In part, it was deemed necessary because so few web site operators were search engine savvy, and fewer still knew anything about search engine optimization and promotion. Whatrepparttar 128007 Realnames solution did was allow a web site operator to buya keyword, and then when any user of Internet Explorer would type that keyword intorepparttar 128008 IE address toolbar, they would get directed torepparttar 128009 web site that ownedrepparttar 128010 keyword.

The company hoped to profit from businesses which wanted to reach Internet users who would type keywords into their browsers address bar instead of rememberingrepparttar 128011 url, or going through a standard search interface.

Unfortunately forrepparttar 128012 company,repparttar 128013 service was entirely dependent on Microsoft; and when Microsoft stopped supportingrepparttar 128014 technology in May 2002,repparttar 128015 company was forced to close. The reason it was so totally dependent was simple; Unlikerepparttar 128016 new companies onrepparttar 128017 market today, Realnames did not depend on an end user downloading and installing a plugin, instead it was essentially integrated into Internet Explorer by Microsoft. Therefore everyone who used IE automatically hadrepparttar 128018 plugin.

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