http://www.zwallet.com/index.html?user=artfor

The E Mail now stands poised to replace "cold call" as one of most widely applicable and effective business tools of 21st century. Herein lies caveat: Technology such as this forces upon us a new communication style, summed up below for purpose of keeping your vital business e mail communications from being mouse-pulled to nearest Trash icon by a deluged and easily-distracted reader. Think of acronym, T.I.T.E.-- for tight writing-- to burn these basic principles into your brainpan database.

Some Ballpark rules to ponder:

GET PERSONAL -- Engage back-up e mail accounts for sent-and-received messages of FFA (Free For All) Links and Autoresponder variety, freeing up your main mailbox for "quality time" correspondence, wherein you'll generate bulk of your bona fide, "personal" contacts, two or three of which will be worth way more, over long haul, than a hundred anonymous, automated hits that are divorced from your direct influence and mean very little outside a multi-level-marketing (MLM) context, which of course has its place but is handled by robots and, by default ! , is outside scope of this discussion. Which leads us right into:

BAD FORM -- If your message, sent by human - to human, reeks even remotely of a form letter, odds are it will be discarded, half-read or ignored completely, unless you're giving away autographed copies of Elvis Presley's last prescription refill ! Use templates and macros to ease process of multiple mailings, but try as best you can to "personalize" each message, (especially as concerns Title and Body of e mail) and those few minutes of extra work will pay off huge dividends. Nothing turns a reader off more than stale tone and "voicemail-menu-cold" qualities of a form letter.

USE WHITE SPACE -- Break up your message with liberal usage of spacebar, both horizontally and vertically, i.e.-- between sentences like this; and between paragraphs

like this. It's just easier on overworked eyes period . Now for main course of study :

Sadly, this great tool can be abused. This ruins experience for all of us.

With that in mind, here are ten ways NOT to use email. Please stay away from these and keep email great communication tool that it is!

1. Do not spam. You've received email offers that read, "Millions of email addresses" for a cheap price. It sounds good. But don't do it. Those people didn't give you permission to send emails to them. Do not spam.

Instead, build up a list of people who have given you permission to email them. You'll be better all way around!

2. Do not flame. Flaming is responding to spam or an email in an angry manner.

For some, privacy of email becomes opportunity to be much more rude than they would in person.

Don't stoop to such levels! If you have a problem with someone, discuss it with them in a calm, civilized manner, whether in person or through cyberspace.

3. Do not respond to spam. If you respond to spam, you are doing two things: a. You're letting spammer know that your email address is valid and you may receive more email. b. You're giving spammer more reason to spam even more by responding.

Just say no, and hit delete button.

4. Do not respond to flames. People will get angry at something and email everyone in world to let them know how they feel.

I remember one time when a hacker hacked into a list that I was subscribed to, and sent a bunch of messages to group.

Well, a bunch of subscribers got angry and started sending their flames out to group, making problem that much worse. All of us ended up with hundreds of unwanted and duplicate emails.