Written by Thom Reece

© Copyright 2004-05 Thom Reece All Rights Reserved

Three conditions now exist which will changerepparttar way we solicit and recruit new MLM downlines forever...

ONE: The CanSpam Act will bring mass email based recruiting efforts to a screaming halt. The risk, frankly, of being accused of sending spam is just too great. Violators ofrepparttar 136762 Act can be subject to stiff criminal penalties, which include fines and up to five years in prison. Civil damages can amount to as much as $250 per spam e-mail. Aggravated violations can cause civil damages to be tripled The days when we could buy a list of thousands of "opt-in" business opportunity seekers, plug them into an autoresponder follow-up system, and wait forrepparttar 136763 system to do its magic are drying up fast.

If you are currently using a system of buying bulk business opportunity leads from anyone... and loading them to your autoresponder system... you are playing a game of Russian Roulette. The only way to insulate yourself fromrepparttar 136764 very real risk of being charged underrepparttar 136765 Can-Spam Act is to generate your own double opt-in leads. There are too many unscrupulous lead vendors who will promise you thatrepparttar 136766 leads they sell are "opt-in" or "double opt-in"... when in fact they are neither. You have no way of knowing... so why risk bankruptcy or jail.

Some ofrepparttar 136767 major lead generation companies are already leavingrepparttar 136768 business. Those who remain, are forced to restructure how they generate and qualify those leads. Most are necessarily turning to a telephone verification system...which drivesrepparttar 136769 price ofrepparttar 136770 lead much higher.

TWO: The growing aggressiveness onrepparttar 136771 part of ISP's to use very restrictive filtering systems that toss out huge amounts of legitimate mail. Messages, which do not pass some arbitrary screening process for words and phrases, are summarily discarded or thrown into some "bulk mail" file. Time Magazine estimates between 40% to 70% of all email is dumped (filtered) BEFORE anyone receives it. 27% of all permission- based email never arrives inrepparttar 136772 recipient's mail box. The undelivered rate of email today is staggering...and getting worse.

Even legitimate newsletter publishers, with sophisticated "double opt-in" subscription systems, are complaining about non-delivered mail that is filtered out by a third party (ISP's). They are paying for a service that they are not getting (email delivery), and I fully expect some lawsuits to be filed on this issue soon.

THREE: Plummeting "open" rates. Tons of email that is delivered is simply discarded byrepparttar 136773 person receiving it because they are getting so much mail that it is overwhelming them. The very real fear of computer viruses also has played a major role in reducingrepparttar 136774 "open" rate. According to and Opt-in Newsrepparttar 136775 2003 open rate for ezines inrepparttar 136776 business-to-consumer category was a shocking 31%. This means that 69% did NOT open something that they opted-in to receive. The result... effectiveness of email marketing systems... measured by sales, profits, and conversions, are dropping like a rock.

"This is not about divorcing ourselves from technology, and allrepparttar 136777 benefits it has to offer... it is about building a comprehensive and synergistic approach to recruiting and downline building which recognizes, and uses,repparttar 136778 proven methods of multi-media direct-response advertising."

What'srepparttar 136779 answer???

Well, one solution, in addition to refining our web based recruiting efforts, is a return torepparttar 136780 old "tried & proven" offline methods, that many of us have gotten away from forrepparttar 136781 past few years,to generate our own lead base...

  • Targeted direct mail

  • Offline classified advertising

  • Offline display advertising

  • Coop post card decks

  • Publicity

  • Other effective direct-response advertising.
NOTE: All of these methods can be either "stand-alone" recruiting systems... or involve driving qualified traffic to a presentation website which has a lead capture mechanism built-in. This allows for an interested prospect to educate and identify themselves and request information and follow-up.


Targeted Direct Mail especially, is a wonderful tool for MLM distributors to both sell product and recruit and train new team members.

A common complaint, among those who are interested in using direct mail, isrepparttar 136782 learning curve involved in creating effective copy and offers, list selection, etc. In other words... direct mail requires some expertise to be effective.

It's amazing that, whenever a problem or a need exists... someone comes along to fill that need. Such isrepparttar 136783 case with producing high quality, MLM focused, direct mail...

Here is a claim made by a new downloadable product which promises: "Now, in only 3 Ĺ Minutes You Can Quickly and Easily Create a Sales Letter Guaranteed To Recruit More Distributors and Explode Your Business... Without Writing!

Click here for additional information- [ ] .


Remember thatrepparttar 136784 three key factors that affectrepparttar 136785 profitability of any direct mail effort are:

  • List

  • Price

  • Offer
To be sure...there are other variables and factors that are important torepparttar 136786 success or failure of a direct mail effort... butrepparttar 136787 key three are list, price, and offer.

If you need to polish up your skills inrepparttar 136788 area of direct response marketing you would do well to subscribe to several ofrepparttar 136789 major publications inrepparttar 136790 field: i.e. Target Marketing Magazine, DM News, Direct, etc. Also,repparttar 136791 Direct Marketing Association provides tons of great information. You'll find them easily by doing a search onrepparttar 136792 Google search engine.

Network Marketing Online Saves Time

Written by Lana Hampton

Network marketing online is a great way to do business from home, at your own time and pace. Moreover,repparttar vast resources ofrepparttar 136387 Internet are at your fingertips. You no longer have to start out locally, building gradually over several years to a significant market presence. Most successful network marketing online companies have spurts of meteoric growth.

The core job of a company and its distributors is to motivate, educate, and support their consumers and downline. The Internet allows distributors to accomplish their responsibilities on a level never before imagined. Technology, by allowing distributors to accomplish more in less time and to communicate more effectively to more people, is essential to new network marketing companies. In other words, network marketing online isrepparttar 136388 new age business!!

If you are like most people, you have always wanted to chuckrepparttar 136389 day job that keeps you chained to your desk, earn a large income, leadrepparttar 136390 life you always wanted, work conveniently from home, and give time to your family and kids. Right? Well then, network marketing online isrepparttar 136391 perfect thing for you.

Itís indeed possible, as all those websites screaming out in large headlines will tell you, to get seriously rich in a short span of time, doing network marketing online. But please remember that you need to put in loads of hard work and devotion. There is, as always, no free lunch. There is one company that signed up over a million distributors in less than three years! Such rapid growth creates enormous challenges forrepparttar 136392 company, true, but it also creates enormous opportunities. This is what you need to keep in mind when considering network marketing online.

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