CHANGES IN RECRUITING PRACTICES FOR NETWORK MARKETERS...Written by Thom Reece
© Copyright 2004-05 Thom Reece All Rights Reserved
Three conditions now exist which will change way we solicit and recruit new MLM downlines forever... ONE: The CanSpam Act will bring mass email based recruiting efforts to a screaming halt. The risk, frankly, of being accused of sending spam is just too great. Violators of Act can be subject to stiff criminal penalties, which include fines and up to five years in prison. Civil damages can amount to as much as $250 per spam e-mail. Aggravated violations can cause civil damages to be tripled The days when we could buy a list of thousands of "opt-in" business opportunity seekers, plug them into an autoresponder follow-up system, and wait for system to do its magic are drying up fast.
If you are currently using a system of buying bulk business opportunity leads from anyone... and loading them to your autoresponder system... you are playing a game of Russian Roulette. The only way to insulate yourself from very real risk of being charged under Can-Spam Act is to generate your own double opt-in leads. There are too many unscrupulous lead vendors who will promise you that leads they sell are "opt-in" or "double opt-in"... when in fact they are neither. You have no way of knowing... so why risk bankruptcy or jail.
Some of major lead generation companies are already leaving business. Those who remain, are forced to restructure how they generate and qualify those leads. Most are necessarily turning to a telephone verification system...which drives price of lead much higher.
TWO: The growing aggressiveness on part of ISP's to use very restrictive filtering systems that toss out huge amounts of legitimate mail. Messages, which do not pass some arbitrary screening process for words and phrases, are summarily discarded or thrown into some "bulk mail" file. Time Magazine estimates between 40% to 70% of all email is dumped (filtered) BEFORE anyone receives it. 27% of all permission- based email never arrives in recipient's mail box. The undelivered rate of email today is staggering...and getting worse.
Even legitimate newsletter publishers, with sophisticated "double opt-in" subscription systems, are complaining about non-delivered mail that is filtered out by a third party (ISP's). They are paying for a service that they are not getting (email delivery), and I fully expect some lawsuits to be filed on this issue soon.
THREE: Plummeting "open" rates. Tons of email that is delivered is simply discarded by person receiving it because they are getting so much mail that it is overwhelming them. The very real fear of computer viruses also has played a major role in reducing "open" rate. According to eMarketer.com and Opt-in News 2003 open rate for ezines in business-to-consumer category was a shocking 31%. This means that 69% did NOT open something that they opted-in to receive. The result... effectiveness of email marketing systems... measured by sales, profits, and conversions, are dropping like a rock.
"This is not about divorcing ourselves from technology, and all benefits it has to offer... it is about building a comprehensive and synergistic approach to recruiting and downline building which recognizes, and uses, proven methods of multi-media direct-response advertising."
Well, one solution, in addition to refining our web based recruiting efforts, is a return to old "tried & proven" offline methods, that many of us have gotten away from for past few years,to generate our own lead base...
NOTE: All of these methods can be either "stand-alone" recruiting systems... or involve driving qualified traffic to a presentation website which has a lead capture mechanism built-in. This allows for an interested prospect to educate and identify themselves and request information and follow-up.
- Targeted direct mail
- Offline classified advertising
- Offline display advertising
- Coop post card decks
- Other effective direct-response advertising.
Targeted Direct Mail especially, is a wonderful tool for MLM distributors to both sell product and recruit and train new team members.
A common complaint, among those who are interested in using direct mail, is learning curve involved in creating effective copy and offers, list selection, etc. In other words... direct mail requires some expertise to be effective.
It's amazing that, whenever a problem or a need exists... someone comes along to fill that need. Such is case with producing high quality, MLM focused, direct mail...
Here is a claim made by a new downloadable product which promises: "Now, in only 3 Ĺ Minutes You Can Quickly and Easily Create a Sales Letter Guaranteed To Recruit More Distributors and Explode Your Business... Without Writing!
Click here for additional information- [ http://tinyurl.com/4qem4 ] .
THREE KEY FACTORS...
Remember that three key factors that affect profitability of any direct mail effort are: To be sure...there are other variables and factors that are important to success or failure of a direct mail effort... but key three are list, price, and offer.
If you need to polish up your skills in area of direct response marketing you would do well to subscribe to several of major publications in field: i.e. Target Marketing Magazine, DM News, Direct, etc. Also, Direct Marketing Association provides tons of great information. You'll find them easily by doing a search on Google search engine.
Network Marketing Online Saves TimeWritten by Lana Hampton
Network marketing online is a great way to do business from home, at your own time and pace. Moreover, vast resources of Internet are at your fingertips. You no longer have to start out locally, building gradually over several years to a significant market presence. Most successful network marketing online companies have spurts of meteoric growth.
The core job of a company and its distributors is to motivate, educate, and support their consumers and downline. The Internet allows distributors to accomplish their responsibilities on a level never before imagined. Technology, by allowing distributors to accomplish more in less time and to communicate more effectively to more people, is essential to new network marketing companies. In other words, network marketing online is new age business!!
If you are like most people, you have always wanted to chuck day job that keeps you chained to your desk, earn a large income, lead life you always wanted, work conveniently from home, and give time to your family and kids. Right? Well then, network marketing online is perfect thing for you.
Itís indeed possible, as all those websites screaming out in large headlines will tell you, to get seriously rich in a short span of time, doing network marketing online. But please remember that you need to put in loads of hard work and devotion. There is, as always, no free lunch. There is one company that signed up over a million distributors in less than three years! Such rapid growth creates enormous challenges for company, true, but it also creates enormous opportunities. This is what you need to keep in mind when considering network marketing online.