CEO Meet SEO - Introduction to Optimization

Written by Christine Stander


Having been inrepparttar search marketing industry for a couple of years, it still strikes me when I meet website owners that have just recently become aware of this “phenomenon”.

The newbies introduction.

Search Engine Optimization (SEO) in a nutshell is helping a website to achieve higher positioning on search engines and thus to be found by users typing in a specific query related torepparttar 136700 website contents.

The first thing most searchers do when looking for anything onrepparttar 136701 web, is turn to their favourite search engine, for example: Google, Yahoo! and MSN to namerepparttar 136702 top three, type in their query (what they are looking for), press submit, and results magically appear approximately 3 seconds later.

For most searchers whatever is displayed on that very first page is deemedrepparttar 136703 most relevant ofrepparttar 136704 hundreds and sometimes thousands of websites onrepparttar 136705 search engine’s index.

It has been proven that most people do not browse further thanrepparttar 136706 first two result pages at most; therefore it is safe to assume that if your site is not listed onrepparttar 136707 first 10 – 20 results it will likely not be found.

Gaining position.

SEO uses various techniques to help prepare and boost a website into these sought after positions.

Some ofrepparttar 136708 techniques used are, but not limited to: 1.Site architecture 2.Optimized content 3.Optimized html 4.Link building campaigns

To briefly explain these four points: 1.Site architecture –repparttar 136709 directory & page structure, page names, domain name and language (asp, php, jsp, html etc. ) 2.Optimized content – Key-phrases are chosen based on target market. (Key-phrases arerepparttar 136710 phrases that people will type into their browser when they are looking for something onrepparttar 136711 web.) Each page of a website is optimized for a particular term. The page copy, image names, hyperlinks etc are all carefully optimized in strategically chosen areas to reflect this particular term torepparttar 136712 spider. 3.Optimized html – One area isrepparttar 136713 page title and meta description. This is what most search engines use to display in their results pages. This isrepparttar 136714 area that sets your site apart fromrepparttar 136715 other nine results that are displayed onrepparttar 136716 page and encouragesrepparttar 136717 user to choose your site. 4.Link building campaigns – Google developed their PageRank algorithm to determinerepparttar 136718 relevancy of sites as seen from a hub or group perspective. In a nutshell it ranks sites out of 10 based on how many other sites are linked to it. The theory goes that if many sites are interested in that site, then that site is surely important to users and therefore it should be important inrepparttar 136719 index. To kick-start a site Link builders are assigned to research sites that are in similar industries to their own projects, emailrepparttar 136720 relevant webmaster and exchange links. In so doing, building uprepparttar 136721 site’s relevance withinrepparttar 136722 hub. Oncerepparttar 136723 relevance is built up,repparttar 136724 Link building will occur on a more natural basis and link building requests should no longer be necessary.

Gain Search Engine Listings - and Customers: KISS!

Written by Lil Waldner


KISS is an acronym. It stands for Keep It Smart and Simple. This is whatrepparttar search engines like, if you provide your web site withrepparttar 136664 META content forrepparttar 136665 title, description and keywords. They do not like lengthy texts. Quality counts, not quantity in order to get your site listed. Readers and potential customers want determine on one sight if they click on a web site.

You might produce and submit a series of smaller web sites and submit them torepparttar 136666 search engines in order to gain link popularity for your main web site. Of course, your main web site has to be designed withrepparttar 136667 same care.

If you submit web sites with too long texts inrepparttar 136668 mentioned META tags, you only migth succeed inrepparttar 136669 mass of FFA search engines, but you will fail getting intorepparttar 136670 really great and important search engines.

Let’s scrutinize matters inrepparttar 136671 following paragraphes:

The title

It should be brief and descriptive. The best effect can be achieved, ifrepparttar 136672 title ofrepparttar 136673 web site as a whole andrepparttar 136674 title withinrepparttar 136675 head ofrepparttar 136676 HTML text isrepparttar 136677 same. It is recommendable to insert a link to your web site intorepparttar 136678 visible title of your website. The really big search engines like it, e.g. Google, MSN.

The title should not count more than 60 signs. AEIWI rejects submissions with longer titles.

The description

Some search engines allow up to 250 signs, others cutrepparttar 136679 text after 150 signs. It does not help if you type in a longer text in a submission form. The search engines take up automaticallyrepparttar 136680 content ofrepparttar 136681 META description text. You cannot control matters, if you use one ofrepparttar 136682 automated submission services or a bulk submission software. It does not look fine, ifrepparttar 136683 text is cut automatically within a sentence. You are always onrepparttar 136684 safe side, ifrepparttar 136685 description counts no more than 150 signs. Exactseek offersrepparttar 136686 opportunity of an enhanced description in their confirmation email.

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