CAN-SPAM Rules for Internet Marketers

Written by John Calder

2004, John Calder

On January 1, 2004,repparttar "CAN-SPAM Act", short for "Controllingrepparttar 105891 Assault of Non-Solicited Pornography and Marketing Act of 2003", took effect. Marketers who send any form of commercial email as defined byrepparttar 105892 act will need to comply with CAN-SPAM rules in order to avoid legal consequences. The act was designed to reduce unsolicited commercial messages, sent both as email and to wireless devices such as cell phones.

There is of course much debate about how effective this law will prove to be in stopping spam. After all, spammers can easily send their messages from email servers located overseas, in locations beyondrepparttar 105893 effective reach of US enforcement efforts. Many marketers feel that spam will continue flooding us as ever, while legitimate, opt-in marketers, who want to comply withrepparttar 105894 law, will have to jump through time-consuming and sometimes expensive extra hoops to be able to send email. In fact, many believe thatrepparttar 105895 act will lead to an upsurge in spam regardless, because it seems to be legal as long as it meetsrepparttar 105896 requirements ofrepparttar 105897 act.

For marketers to comply withrepparttar 105898 law, they need to follow some simple guidelines provided for inrepparttar 105899 legislation. Virtually all marketers who run email lists are already in compliance with most ofrepparttar 105900 law. Generally, any business communicating with existing customers or prospects by mail must include in their emails a valid return email address that is active for at least 30 days after commercial email is sent; a physical mailing address, valid and NOT a P.O. Box; and a way for recipients to opt-out of future mailings. In addition,repparttar 105901 subject line must not be misleading or deceptive, state in some wayrepparttar 105902 message is an advertisement or commercial in nature, andrepparttar 105903 marketer must honor opt-out requests. Again, probably none of that is too much different from what you're already doing, except perhaps forrepparttar 105904 addition ofrepparttar 105905 physical mailing address.

Next-gen BitDefender solution adds heuristic spam filters

Written by Roxana Danaila

BitDefender 8 SpamDeny,repparttar new antispam solution for Windows workstations launched today is an advanced email protection tool which features updated, as well as new filters. Im very satisfied with how this version has turned out, because internal testing has shown an improvement of over 35% in detection rates, overrepparttar 105890 previous version. I would like to take this opportunity to thank all our users and testers, as we wouldnt have had such a great product without their hard work, input and feedback, said Nicolae Simon, BitDefender Product Marketing Manager.

The new rules ofrepparttar 105891 updated Heuristic filter will dutifully trash some new scam spam types, such as Nigerian scams, online casino scams, lottery scams and fake university diploma offers, while further reducingrepparttar 105892 number of false positives.

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