Buying Textlinks: the Latest SEO CrazeWritten by Veronica Dubak
With search engine algorithms changing seemingly daily, quest to rank high in search engines and stay there is proving to be quite challenge for most webmasters. One of more recent popular ways of achieving this is through buying text links on websites that have high PRís (page ranks) on Google and that also rank well in other major search engines. Is buying text link placement worth it?
Purpose Ė primary purpose of buying a text link on a website that ranks better in search engines than yours is to receive a backlink to your site, without having to reciprocate a link back (as this dilutes quality of a link). This backlink counts as a ďvoteĒ for your website and especially if coming from a site that is credible to search engines, helps your site establish credibility as well. For example, a website has been online for three years and currently has a PR of 7. Your site is three months old and has a PR of 2. The 3 year old website places a link to your site from their homepage. As this site has history and is therefore established, this ďvoteĒ from a PR 7 website holds a lot of value. Compare this to a site linking to yours that is only a year old and holds a PR of 1 Ė it makes sense that you would want links coming from older sites that have high PRs. The higher number and better quality of backlinks your website receives, generally higher your rank on SERPs (search engine results page).
Not only are text links great for search engine purposes, but if placed well, can actually drive traffic to your site. And whose website nowadays couldnít use more traffic? Enough said.
Those are benefits behind purchasing text links. But what are disadvantages?
1)Cost Ė itís not uncommon to pay $100 monthly for a 3 word textlink on a PR 6 website. If you do choose to go this route, choose your text carefully and budget wisely.
PPC search engines are ok: what about their partners? Written by Guido Ciapponi
Pay per click search engines are one of most effective ways to drive targeted customers to your web site. Iím sure you know them already. If you are serious about your internet business (and Iím sure you are), you must consider them for your advertisement campaigns, as they allow you to receive immediately visitors you need and itís very easy to calculate your return on investment. There are literally hundreds of pay per click search engines in operation now; but very few of them will actually deliver you traffic, regardless of their promises. This is a market that has been cornered by a handful of companies and, of course, they are very different one another. Ppc companies gain their coverage by offering webmasters search boxes/feeds under a revenue share arrangement, i.e where webmaster will be paid for each search carried out via their site, or for each click a search generates. The best pay per click engines have thousands of affiliate sites in their networks. But it could be a problem for your business. Ppc search engines donít accept every