It must be some sort of status symbol. Why else would anyone pay best part of $300 to get (a chance of being) listed?
I can here them now, sat somewhere in a wine bar. “Of course, one simply MUST be in Yahoo.” Everyone nodding in agreement. One poor guy shuffles his feet and stares at his shoes. “Please don’t ask me, please don’t ask me” he’s thinking to himself. “I couldn’t bare humiliation. I’ll lie, that’s it, and I’ll say we’re in!”
Now don’t get me wrong. If you are a large company then $300 is a drop in ocean but for average net entrepreneur it’s a waste of money.
Why? Because of competition. Here’s an example.
Let’s do a search at Yahoo for submission services. 335 results are showing. The person wanting this type of service looks at first. While he’s reading their pitch, in back of his mind he knows full well he’s spoilt for choice!
He stops reading and gives it a quick skim over then heads for bottom line. Then he’s hitting that back button and clicking on second in list. He does same again and again and again!
Now I know that most people are not going to look at all 335 but when search engine experts tell you that you must be in top 30 to get a hit. That’s exactly what they mean, a hit! They don’t mean a sale.
I would expect a reasonable service offered at a reasonable price and showing around 20 to 30 mark is going to be much more likely to get sale than sites in first 10.
By time person gets to 20’s and because they are merely skimming pages they have probably decided that once you’ve seen one submission services website, you’ve seen them all.
They will mentally decide next one they come across that’s within their budget will do.
Net entrepreneurs rely on impulse buying but search engines remove that from buyer by giving them sometimes thousands of options.
As webmasters we are constantly told traffic is king. When I meet others first question is nearly always “so how many hits are you getting?” followed by “how much are you making?”
Surely it should be other way around. Some months ago I received one of my favourite newsletters. In it was a small 3-line advert for some software that created e-books and allowed people to customize book with their own links.