Recruiting on
Internet in MLM is very popular! Yet, there are still many folks who are hesitant to jump into arena of Internet. I assure you best way of learning HOW to use Internet is to just do it! And if you have already chosen to be a part of Internet culture, then we congratulate you on a decision that we believe is where you need to be. The recruiting process on Internet is NOT unlike process offline, you still must prospect, contact, present, follow up, get decision, and train and duplicate. But you need to understand that there MUST be a methodical process of creating environment for attracting people to your website and then to ATTRACT them to your Network Marketing business.
THE MOST IMPORTANT ONLINE MARKETING SECRET: There is a LIVE HUMAN BEING behind computer monitor that you are trying to recruit. Treat them as such, and with respect and professionalism. This is one of Foundation Secrets that you must understand.
Everybody you prospect to on Internet is breathing, has goals and dreams and understands that there is more to life than just surviving. And giving your prospect PERSONAL attention is even MORE important on Internet than it is offline!
You MUST understand that your emails and ALL your communication is being read by a LIVE, BREATHING, HUMAN BEING on 'the other side' of computer screen. I repeat this because even though it is obvious to most people, most people on Internet fail to ACT like it in their MLM recruiting efforts.
RELATIONSHIPS are just as important over Internet as it is offline. Sometimes even more important, since today's marketing methods on Internet are not all done professionally.
Remember, same principles hold true for building relationships on Internet. It usually takes a series of consistent exposures. It takes time to build trust. And personalization is VERY important, especially on Internet and MLM recruiting.
Everyone wants to be treated well, and with respect. And they also want to feel that they are special. So with your understanding that there is a LIVE human being on other side of computer screen. You need to create scenario that you may go beyond computer.
You MUST CONNECT with your person OFFLINE after gaining their interest, to create start of relationship, usually via telephone.
The other side of that computer monitor is a very special place that you must always keep in mind when recruiting, as that will determine a lot of where your recruiting grows, or doesn't grow.
PEOPLE WANT 3 THINGS:
1) To FEEL they are respected for who they are and their values honored.
2) To FEEL that someone cares about them instead of just want to recruit them.
3) To establish a connection with someone they FEEL they can trust and can help LEAD them to success!
If you can TOUCH, then TELL, you will much more likely to have a viable prospect than not.
Ask them about:
Family. Interests. Success. Hobbies. Career.
We call that 'FISH-C Formula' for Connecting.
EMAIL 101:
ALWAYS Use a Signature (sig) File! This is free advertising for your company and for you. I cannot believe how many emails I still get from folks who don't use this great feature....it will be in 'options' section on navigation bar in your email program. In your Signature File, you should ALWAYS include your name, email address, phone number and website address. Yes, include your phone number! You want to be personal right? They MIGHT want to call you directly!
PROMOTING YOUR WEBSITE:
Having a website is a MUST. Here's a few basics about getting your own website if you don't already have one, and how to increase traffic to generate more leads and a larger warm market on Internet. Your advertising focus MUST be on getting people to visit your website.
Have you noticed that EVERY type of media now advertises their website? Newspapers, magazines, radio, TV, every advertisement you see or listen to now advertises their website encouraging you to visit. Why? Convenience and Culture. Everyone who has Internet access can check out your information at THEIR convenience, and it works 24 hours a day, 7 days a week, 365 days a year, is part of our Culture now. AND it's cost effective!
A Network Marketing distributor website with PULLING POWER is a strong indication of seriousness you and your company project, and most companies today have a website that can be pointed to and accessed for information and links. Even though most are limited to what they allow you to do as a distributor, you still need a 'visual commercial' on Internet, and company websites will work fine. And there are some HOT company sites out there.
Always CROSS-MARKET. Always advertise your website AND your phone number. This way anyone can contact you to get information they need.
Not everyone has DSL. Some are still on dial up. And some people will still prefer to call you to answer questions or build personal contact that is required to form a relationship. If you have your own recruiting website, that is best. You will be able to have it designed and programmed to do exactly what YOU want.
However, it can be very expensive. There are several 'self-replicating' websites with pre-programmed web pages designed for recruiting out there. A self-replicating website offers EASY DUPLICATION. You go to website, enter some information and sign up, then you can have your own personalized version of a main website.
Many of these websites are free, and best looking sites may not be your company's own website. But, if your company offers a self-replicating site that is personalized, utilize it! Get ALL your downline using this training system! And it's great for prospecting too.
