But What Do I Sell?

Written by Elena Fawkner

So, you want to start your own online business. You know you have to create your own website, start your own ezine and generate traffic to your site before you can make sales.

So far so good. But ... sales of what, exactly? What do you sell?

Fortunately,repparttar options are many and varied. Basically, though, everything falls into one of two categories ... products or services. We're going to take a closer look at a few relatively easy options for when you want to get started and get started NOW.


What kinds of products can you sell from your website assuming you don't already have something available? Your best bet is anything that can be delivered digitally such as software and information products.

When it comes to selling software or information products, you have three basic choices:

1. you can create your own product from scratch, e.g., by writing a software program, a cgi script or an e-book;

2. you can join affiliate programs and sell products already created by other people and earn a commission for every sale;

3. you can join a multi-level marketing (or network marketing) plan; or

4. you can acquire resell rights for products already created by other people and keep 100% ofrepparttar 117946 profit.

Option 1. is a must-do. Eventually. But when you're itching to get started, you don't want to have to waitrepparttar 117947 3 or 4 months it takes you to write your ebook before you can launch your online business.

Option 2. is great for a quick start but you're working on commission. Someone else is gettingrepparttar 117948 lion's share ofrepparttar 117949 profit for your hard work.

Option 3. is a good choice if you're a natural networker. For more information about MLM and whether it might be right for you, check out my article "Not MLM! ... Why Ever Not?" at http://www.ahbbo.com/notmlm.html .

Option 4. (along with option 3.) is whererepparttar 117950 real money is, at least compared to option 2. Acquirerepparttar 117951 resale rights as well asrepparttar 117952 product and you're not working on commission any more -- you're working for serious profit.

Where do you go to acquire products that can be delivered digitally with full resale rights? There are several good sources but here are a few tried and true sources, each excellent places to start:

eBookPublications http://www.ahbbo.com/ebookpublications.html

eBookWholesaler http://www.ahbbo.com/ebookwholesaler.html

FreeToSell http://www.ahbbo.com/freetosell.html


What kinds of services can you sell from your website? How about advertising space in your ezine or on your website? How about a members-only area of your site, access to which requires payment of a membership fee?

=> Advertising Space

Since you really need to be publishing an ezine on a regular basis to stay in contact with, and generate, web site visitors, it makes sense to make money from something you already have to do anyway. Selling advertising space is a good revenue-generator.

Don't try selling your ad space until you have a minimum of 1,000 subscribers or so. Until you get to that point by all means offer free ads in your ezine though. That's a good way to generate subscribers and get your readers used to seeing ads in your publication. Ad swapping with other publishers during this period (and beyond) is also a good way to generate new subscribers.

Once you reachrepparttar 117953 1,000 mark, you can start offering your ad space for sale. The days when you could publish an ezine with a classified ad section of 20 or 30 ads are long gone. Ezine readers are much more savvy and discerning and, as a result, ezine advertisers are much more selective and will look for ezines that run few ads and which place them strategically amongstrepparttar 117954 content, or "meat" ofrepparttar 117955 ezine itself rather than being stuck in a great glob that nobody reads atrepparttar 117956 end.

Think also about sending solo mailings to your list as another source of revenue. Be particularly circumspect when it comes to these mailings, however. Solo mailings are very effective when targeted torepparttar 117957 right audience and so advertisers love them. Ezine subscribers have varying attitudes towards them though. Some will immediately unsubscribe from an ezine that sends solo mailings. Others will accept them so long asrepparttar 117958 ezine itself is worth receiving.

Personally, I don't worry about losing subscribers just because I send solo mailings. The acceptance of solo mailings (which are, in my case, limited to one per week) isrepparttar 117959 price I ask my subscribers to pay to receive my ezine for free. The advertising revenue I receive is how I pay my costs and make a profit. If people aren't prepared to receive a solo a week in exchange forrepparttar 117960 ezine then they'll unsubscribe and that's fine with me because they're not prepared to make a fair exchange and were never going to buy from my advertiser anyway.

There are no hard and fast rules when it comes to pricing your ads. Basically, you want to achieve some measure of equilibrium between supply and demand. If you have more demand for your ad space than supply, increase your prices until demand is in line with supply, do not increaserepparttar 117961 number of ads. The more ads you run,repparttar 117962 more you dilute their effectiveness for your advertisers andrepparttar 117963 less likely your advertisers are to place repeat business with you. In other words, by taking a short-term increase in profits, you sacrifice repparttar 117964 longer-term profitability of your business. You're cutting off your nose to spite your face.

A Lesson In Entrepreneurship From J. Paul Getty

Written by John Colanzi

What comes to mind when you hearrepparttar name J. Paul Getty?

I'm sure if you're like most of us you think of big oil money. You've probably also heard various stories and anecdotes aboutrepparttar 117945 man and his life.

If you thought about it a little farther, you'd probably visualize a no nonsense, nose torepparttar 117946 grind stone business man.

Well you'd be right, but there would be more torepparttar 117947 picture than meetsrepparttar 117948 eye.

J. Paul did what he did because he loved what he was doing. In his book "The Millionaires Secret Of Getting Rich," he wrote that he considered wealth a by product of his efforts.

He lovedrepparttar 117949 game. He didn't consider what he did as work.

Do you love what you are doing?

I do. I wake up every morning and check my email. Whether it's a new subscriber notice, a sale, a publisher using one of my articles or feedback from one of my readers, I get a rush.

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