Here are top techniques and tricks that today's best copywriters use. Learn them well, remember them always and use them often!
1) Research, Research, Research.
The biggest difference between good copywriters and great copywriters is research. Before you start writing your copy, do work. Research product or service. Research your (or your clients) product or service. More importantly though, research and study as many of competitors as you can find for which realistic time allows. Gather as much data on you product (or service) and your market as possible. After researching gathered material, ask questions. As you study material, write down questions you will need answered. Believe me, more you research, more questions you will have. Ask those questions that you have not yet answered in your mind, about your own product or service, or a clients product or service. There is no such thing as a dumb question.
2) Use Adjectives and Adverbs.
If you are a writer or have ever studied writing, I'm sure that your instructors burned into your mind, fact that you need to minimize use of adjectives and adverbs. Well, I'm here to tell you that they are wrong...well at least in copywriting arena that is. You don't offer a service; you offer a Quick, Reliable Service. You don't offer a program; you offer a New, Comprehensive Program Package. Get my drift writer? Even best of writers have blocks. Do yourself a favor. Always have available on your desk, kitchen table or wherever you work, a good dictionary and best Thesaurus you can find. If you don't have those available (or even if you do), here are best Dictionary & Thesaurus sites on web. Do yourself a favor use them!
OneLook Dictionaries Dictionary.com WWWebster Dictionary Thesaurus.com
3) Use Laser-Like Alignment.
The most successful copywriters know that they must keep their copywriting aligned with market niche. Don't generalize your ad copy. When writing copy, imagine your message as a laser beam. Do you want a tight, focused and powerful beam, or a wider, less concentrated and weaker message? Every business has a niche market, and with all marketing functions, your ad copy should be aligned with that niche. The moral of story; don't try to please everybody!
4) One Testimonial is Worth a Thousand Words.
If you want more ad-punching power in your ad copy try using well-written testimonials. I know many copywriters may be lacking a little in using this technique. Many others will only use them when they are handed to them on a silver platter. Don't wait for one to fall out of sky, ask for them. Don't attempt fabricating them or asking customers to fabricate them. Make it clear when asking that you want it to come from heart, good or bad. No rule says you need to use bad ones. Don't underestimate power of a happy client. Nothing you can write will be as genuinely sincere as praise of satisfied customer.