Business & Career Success: Know Your Ruling Star!

Written by James Clayton Napier


Business and Career Success: Know Your Ruling Star! by James Clayton Napier

"Know your Ruling Star. One man is better received by one nation than another, or is one welcome by one city than another. He finds more luck in one office or position than in another, and all though his qualifications are equal or even identical. Let each man know his luck as well as his talents. Follow your guiding star and help it without mistaking any other for it. Know how to transplant yourself. There are nations with whom one must cross their borders to make one's value felt.” — Balthasar Gracian, (Spain, 1600's)

Have you ever felt, “Here I am, best job I ever had, good money, an excellent career move — but, what inrepparttar world am I doing here where I feel so alone and out-of-place with my surroundings? How did this happen to me?”

I’ve been there, because someone offered me a job and I accepted, knowing ahead-of-time, intuitively I wouldn’t feel at home inrepparttar 104122 town and surroundings.

Or — maybe you love your location but, sadly, are unable to find any openings in your field. I’ve been there also. Looking back on my years in Austin, Texas, I can’t believerepparttar 104123 number of short-term, soul-emptying jobs I tried very hard and unsuccessfully do to. My job-duration ranged from only two hours (which was long enough when you hate what you are doing!) to several months (each day seeming like an eternity) before my opportunities in broadcasting finally came.

It’s a rare person these days who is able to say, “I love this community, love my home, loverepparttar 104124 work I do, get along great with my business colleagues and supervisors. How do you beat perfection?”

There is a wonderful quote I repeated to myself many, many times during my ups and downs in Texas.

“Hencerepparttar 104125 first principle in changing one’s character is to seek another environment, to let new forces play upon our unused chords, and draw from us a better music.” — Will Durant

That’s what I wanted! I wanted another location — another place — where new forces could play upon my unused chords and draw from me a better music.

“There are nations with whom one must cross their borders to make one's value felt." — Gracian

Yes! Yes! Yes! That’s what I wanted. To cross borders and feel my native talents valued again.

"Know your Ruling Star,”repparttar 104126 Spanish priest Gracian wrote in The Art of Worldly Wisdom. “One man is better received by one nation than another, or is one welcome by one city than another. He finds more luck in one office or position than in another, and all though his qualifications are equal or even identical.”

We are better received in certain locations or areas than in others, welcomed when we show up, and we most certainly do find more luck in one place than another.

How to Enhance Sales with Ebooks

Written by Diana Barnum


You have permission to publish this article electronically or in print, free of charge, as long asrepparttar bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net

How to Enhance Sales with Ebooks

Are people interested in ebooks? And if so, what arerepparttar 104121 best ways to sell them?

The following statistics reported byrepparttar 104122 Open eBook Forum, a non-profit organization forrepparttar 104123 electronic book publishing industry, definitely show an interest in ebooks. Noterepparttar 104124 Forum boasts members like Microsoft Corporation, Adobe Systems, McGraw-Hill, Random House, Simon & Schuster and other top companies.

GROWTH IN CUSTOMER BASE*

·Random House, Inc.'s eBook revenues doubled year-over-year in 2001 and duringrepparttar 104125 latest quarter ending in March, revenues wererepparttar 104126 highest sincerepparttar 104127 company began selling eBooks in 1998.

·HarperCollins' eBook imprint, PerfectBound, has sold more eBooks inrepparttar 104128 first five months of 2002 than in all of 2001.

·Average monthly downloads of Adobe Acrobat eBook Reader have increased by approximately 70% from 2001 to 2002.

·Simon & Schuster has seen double-digit growth in eBook sales fromrepparttar 104129 first half of 2001 torepparttar 104130 first half of 2002.

·Over 5 million copies of Microsoft Reader have been distributed for use on desktop, notebook and Pocket PC systems.

·Palm Digital Media reports that nearly 180,000 eBooks were sold in 2001, a more than 40% increase from 2000.

·In 2002, McGraw-Hill Professional eBook sales are up 55% overrepparttar 104131 same period last year.

Some tips onrepparttar 104132 best ways to sell ebooks? Ebooks are amongrepparttar 104133 top selling products at OhioHelp.net, an Ohio-based company that specializes in helping businesses worldwide with marketing, public relations and freelance writing services. Here is what works best for them.

TOP TIPS FROM OHIOHELP.NET

I. ANNOUNCE YOUR EBOOKS

Let everyone know that you sell ebooks. Announcerepparttar 104134 news in a press release, add links in your email signature file, add special links on your websites. Include information about them in your company ezines or newsletters (print and virtual),mail out postcards announcements and bookmarks featuring your bookstore link, include them in your PPC (pay-per-click) campaigns and classifieds. Add them to your phone script, your direct mail packages, your sales letters, your voicemail recording,repparttar 104135 Thank-You page that appears or is emailed after shopping cart purchases. Discuss them on forums, write about them in emails and postal letters to clients, friends and associates. Don’t stop communicating about them.

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