Business card printing: your own style!Written by Marlon D. Ludovice
Most of business men whether on a big or small scale of operations want to have a handy business card of their own. A business card that can capture very essence of business operations and advertisements at same time. For they consider business printing cards as best means to spread words of its business ventures and able to build a greater clients. Thus, to secure a greater and most effective way of convincing clients to engage for their business, they see to it that they personally attend formulation and construction of idea of their business card. Gathering necessary variables needed to complete information. You can put all information you want in your business card anyways it is your card, let it be in your own unique style! But try to consider pointers in making effective business card. The more accurate and simple it is more public will give cognizance to your card, lesser chance that it will be in place where all other business card meets… in trash!
| | Uncommon Common Sense – Know What is the Most Important Thing in Your BusinessWritten by Gordon Goh
Over 3 of my meetings with 3 business owners last week, what really shocked me was how uncommon common sense was. 2 out of 3 I spoke to do not know what is most important thing in their business. They keep on trying on other things that are not important. As we know, every business has ONE most important thing in their particular industry. You need to do well in your most important thing and rest will take care of itself.For Manufacturing: Most important is your quality consistency and how low is your unit cost. It doesn't matter if you have a proprietary technology but if you can't produce goods in a consistent manner, nobody will buy it. Look at failed air purifier industry and you'll know what I mean. For Trading: As you are a pure middle man (like CAO), you need to be cash rich or have access to cash at very low funding cost. This will allow you to buy goods in bulk at substantially lower price than rest. It' doesn't matter what goods you sell, high or low tech. As a trader, you make money from buying and selling, nothing else. Not putting your faith in latest high tech products, you must sell what moves or you will be moved out of industry. For Retail: (service or goods, including food & beverage): Most important is location, location, location. Next is engagement with customers, for retail is an experience, and it can only be experienced through passionate retail service staff. If your retail staff is not passionate about their work, change their passion or change them! If your location is good and rental is high, capitalize on it by getting your customers to buy at higher dollar value, or do more 'pay first and collect goods now' business. Like one Chinese dim sum restaurant in Tanjong Pagar (one of busies town with expensive rental in Singapore) did, they added one take-away counter outside their restaurant and see their sales increased by 27%.
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