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a) The sum of ideas produced by individuals acting alone is greater than sum of ideas produced by those individuals acting as a group. Further, diversity and novelty of ideas produced by individuals acting alone is greater than produced in a group. This means that asking group members to think of a set number of diverse and novel ideas before session and then repeat process during session results in greater total output. Be sure to insist that individuals think of new ideas in group session.

b) Individuals are prone to competency traps and path dependency. This means that it is hard for them to rapidly frame break unless new experience, stimuli or knowledge is introduced. One solution is to import competencies. Bring in new and dissimilar individuals. Try and ensure these new individuals score high on expression, tacit knowledge and status.

c) Brainstorming usually implies that solution to a problem is being sought. Thus one good principle is to break session into three parts – problem identification, idea generation and idea selection. It is amazing how many different perceptions of a problem often exist. Each problem definition generates its own set of ideas. This stage-process allows separation of creative from critical thinking. Writing and editing are two very different processes. d) Set incremental goals. Incremental goals produce more output than “do your best.” Further, they force output and trigger prolific production; it can be said with great certainty that quality is closely connected with quantity – single best creative product tends to appear at that point in career when creator is being most prolific.