Business card printing: At your service!Written by Marlon D. Ludovice
Trading of business cards in business industry is a common and normal practice usually among business owners and corporate executives. This process is one of marketing tools that show front line image of every business entities. The cards are being used to create first contact with existing customers and target market at same time.It is very important for a business card to achieve printing results that will produce cards that are creative and practical in terms of getting you inexpensive full color effect. But usually we find it hard to choose what type of services does our business card needs. Taking consideration of services offered by different print shops in town, try to prefer one that have a digital art studio which has extensive graphic design process and printing equipment that are technologically savvy. With this service, it ensures to provide you outputs at soonest time possible. Thus, from traditional offset printing services to custom printing services, you can rely on benefits that digital printing technology can provide.
| | Effective BrainstormingWritten by Kal Bishop
Most managers simply herd some people in a room with a flip chart and call it a brainstorming session. Yet there is a definite process that maximizes size and quality of idea pool. While there are hundreds of valid techniques for doing this, below are just some of important concepts leaders should consider.a) The sum of ideas produced by individuals acting alone is greater than sum of ideas produced by those individuals acting as a group. Further, diversity and novelty of ideas produced by individuals acting alone is greater than produced in a group. This means that asking group members to think of a set number of diverse and novel ideas before session and then repeat process during session results in greater total output. Be sure to insist that individuals think of new ideas in group session. b) Individuals are prone to competency traps and path dependency. This means that it is hard for them to rapidly frame break unless new experience, stimuli or knowledge is introduced. One solution is to import competencies. Bring in new and dissimilar individuals. Try and ensure these new individuals score high on expression, tacit knowledge and status. c) Brainstorming usually implies that solution to a problem is being sought. Thus one good principle is to break session into three parts – problem identification, idea generation and idea selection. It is amazing how many different perceptions of a problem often exist. Each problem definition generates its own set of ideas. This stage-process allows separation of creative from critical thinking. Writing and editing are two very different processes. d) Set incremental goals. Incremental goals produce more output than “do your best.” Further, they force output and trigger prolific production; it can be said with great certainty that quality is closely connected with quantity – single best creative product tends to appear at that point in career when creator is being most prolific. There are at least two types of incremental goal: 1) short term – this forces production of output and 2) long term – this allows problems to incubate at various cognitive levels and results in required insight.
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