One of
most important aspects in
business world is writing. It is
critical process of communication inside a corporation and of course in
B2B (Business to Business) and B2C (Business to Consumer) trade.Writing memos, letters and reports is
daily task for
employers and
executives inside
company. Every firm follows some specific rules for their communication needs but they all have as a cornerstone of their standards these critical questions:
INITIAL ANALYSIS
1. What is it? 2. What is
purpose of
document? 3. When is it due? 4. How much time should you spend preparing it? 5. What key information should you cover?
AUDIENCE ANALYSIS 1. Who are
readers? 2. What is their knowledge of
subject? 3. What is their opinion of
subject? 4. What actions do you want them to take?
PRESENTATION ANALYSIS 1. What format should you use? 2. What style should you follow? 3. In what order should you present
information? 4. What attachments should you include?
INITIAL ANALYSIS
What is it?
The first question asks you to identify
type of business communication you are going to write.
What is
purpose of
document?
You must identify what is
purpose you are writing for. You must be as specific as possible. For example, you can write a memo for a specific problem with a client in your corporation.
When is it due?
If you have a deadline for completing your letter or memo then
procedure is easy but if you don’t , then you must determine by yourself all
facts you need for completing your document.
How much time should you spend preparing it?
You must estimate
time you are going to spend for
preparation of your document. For example, 8 hours for contacting a business proposal letter is reasonable but spending 8 hours for a memo is not reasonable at all.
What key information should you cover?
That question defines what kind of information you should include in your memo,letter or report. For example, should a business proposal letter contain all
technical requirements for
potential prospect or not?
Who are
readers?
In this step you must identify who is
reader. Is it a co-worker or an important client?
What is their knowledge of
subject?