Business Website Content Theft: 3 Myths

Written by Joel Walsh

Myth 1. Web Content Theft & Other Internet Copyright Violations Are Hard to Pursue.

At least for written content, search engines make internet copyright violations easier to find and pursue than violations in print.

It is very easy to take injunctive action against a copyright violator; it would be a waste of money in most cases to go to an attorney. Simply file a DMCA complaint with Google, Yahoo, MSN, other search engines, any advertising programs of whichrepparttar site is a part, and/orrepparttar 150940 site's host. I just filed a complaint with Yahoorepparttar 150941 other day. They responded within two days.

Myth 2. Search Engines Inflict a Duplicate Content Penalty on Content Theft Victims.

There is no duplicate content penalty in major search engines for work that is duplicated across different sites; only for content that is duplicated acrossrepparttar 150942 same site. If there were a duplicate content penalty for content shared across websites, distributing content to other sites would not be such a popular website promotion tactic. Do a search on "Secrets of Writing a Business Website Homepage," on of my articles, and you'll see it on hundreds of websites--none of them delisted.

Web Content Strategy 101

Written by Joel Walsh

Your web content makes or breaksrepparttar profitability of your site. Here’s how you can develop a strategy to makerepparttar 150897 most of your site’s content.

Your content is what gets you in search engines, speaks to visitors, and ultimately decidesrepparttar 150898 success or failure of your site. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. You need to have a web content strategy for your site to succeed.

Web Content Strategy Components

There are four basic ways you can get content for your site.

Free-reprint content that you can publish on your site in exchange for putting a link torepparttar 150899 authors' site underrepparttar 150900 article. The main benefit of this kind of content is that you can build up your site quickly.

Original content contributed freely by your visitors, such as message boards and guestbook-style comments. The main advantage of this content is that it costs nothing and gives you insight into your visitors. The disadvantages are low quality andrepparttar 150901 constant vigilance needed to police it for misbehavior.

Original written content that you allow other sites to republish in exchange for a link to your site. This content is usually informational articles, whitepapers, and sometimes, press releases. Exchanging content is an essential component of getting links to your site.

Original written content that's exclusive to your site. You should have some content that you hold back from republication, to avoid giving visitors or search enginesrepparttar 150902 idea all your content can be had somewhere else. This can include FAQs, "about us" pages, case studies, testimonials, and other content that other sites would not want to reprint anyway.

What Kind of Content to Use

So, which ofrepparttar 150903 four kinds of content should you use on your site? Ideally, all four. That way you'll maximizerepparttar 150904 amount of quality content your site can have.

Just be careful not to rely too heavily on free-reprint content. If most of what's on your site isn't original to you, you'll suffer in credibility, both with your visitors andrepparttar 150905 search engines.

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