Business Website Content Copyright Violation Scare

Written by Joel Walsh

It seems everyone who has a website is worried about having their copyright violated by web content thieves. But are web content copyright violations really such a big problem?

True, web content theft hasrepparttar potential to destroyrepparttar 151167 web completely if taken to extremes. What would berepparttar 151168 point of creating anything if it were immediately stolen?

But byrepparttar 151169 same token, shoplifting hasrepparttar 151170 potential to destroy retail if taken to its logical conclusion. Yet that hasn't stopped chain stores from reaping a fortune. As inrepparttar 151171 shopping mall, so onrepparttar 151172 web:repparttar 151173 system still works becauserepparttar 151174 vast majority of users don't steal.

One ofrepparttar 151175 biggest hidden risks of web content theft is in fact that webmasters will overreact torepparttar 151176 perceived threat. Could copyright theft fears create an atmosphere of mistrust among publishers, just as phishing and fraud have created an atmosphere of distrust among web users? While we are nowhere near that point yet, it's still worth givingrepparttar 151177 hysteria a reality check before it gets out of control.

Dangers of Obsessing over Web Content Theft and Internet Copyright Violations

1. Unnecessary Web Content Copyright Registration

Some paranoid webmasters have actually gone torepparttar 151178 trouble and expense of registeringrepparttar 151179 copyright of their work withrepparttar 151180 government--often atrepparttar 151181 urging of paid services that charge a hefty fee. Yet copyright registration provides no protection against theft. It only provides statutory damages if somehow you ever takerepparttar 151182 thief to court, AND he or she shows up AND can pay (unlikely).

Copyright registration not only costs money. It also takes time. If everyone were to register copyright,repparttar 151183 flow of information onrepparttar 151184 web would be impeded.

Google's Good Writing Content Filter

Written by Joel Walsh

The web pages actually atrepparttar top of Google have only one thing clearly in common: good writing. Don't letrepparttar 151166 usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, distract you fromrepparttar 151167 importance of good content.

I was recently struck byrepparttar 151168 fact thatrepparttar 151169 top-ranking web pages on Google are consistently much better written thanrepparttar 151170 vast majority of what one reads onrepparttar 151171 web. Yet traditional SEO wisdom has little to say about good writing. Does Google,repparttar 151172 world's wealthiest media company, really only display web pages that meet arcane technical criteria? Does Google, like so many website owners, really get so caught up inrepparttar 151173 process ofrepparttar 151174 algorithm that it missesrepparttar 151175 whole point?

Apparently not. Most Common On-the-Page Website Content Success Factors Whateverrepparttar 151176 technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings.

I looked at Google's top five pages forrepparttar 151177 five most searched-on keywords, as identified by WordTracker on June 27, 2005. Typically,repparttar 151178 top five pages receive an overwhelming majority ofrepparttar 151179 traffic delivered by Google.

The web pages that contained written content (a small but significant portion were image galleries) all sharedrepparttar 151180 following features:

Updating: frequent updating of content, at least once every few weeks, and more often, once a week or more.

Spelling and grammar: few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not inrepparttar 151181 dictionary. Does Google use SpellCheck? I can already hearrepparttar 151182 scoffing onrepparttar 151183 other side of this computer screen. Before you dismissrepparttar 151184 idea completely, keep in mind that no one really does know whatrepparttar 151185 100 factors in Google's algorithm are. But whetherrepparttar 151186 mechanism is SpellCheck or a better shot at link popularity thanks to great credibility, or something else entirely,repparttar 151187 results remainrepparttar 151188 same.

Paragraphs: primarily brief (1-4 sentences). Few or no long blocks of text. Lists: both bulleted and numbered, form a large part ofrepparttar 151189 text.

Sentence length: mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughoutrepparttar 151190 text rather than clumped together.

Contextual relevance: text contains numerous terms related torepparttar 151191 keyword, as well as stem variations ofrepparttar 151192 keyword. The page may containrepparttar 151193 keyword itself few times or not at all.

SEO "Do's" and "Don'ts"

A hard look atrepparttar 151194 results slaughters a number of SEO bugbears and sacred cows.

PageRank. The median PageRank was 4. One page had a PageRank of 0. Of course, this might simply be yet another demonstration thatrepparttar 151195 little PageRank number you get in your browser window is not what Google's algo is using. But if you're one of those people who attaches an overriding value to that little number, this is food for thought.

Frames. The top two web pages listed forrepparttar 151196 most searched-on keyword employ frames. Frames may still be a bad web design idea from a usability standpoint, and they may ruin your search engine rankings if your site's linking system depends on them. But there are worse ways you could shoot yourself inrepparttar 151197 foot.

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