Business Website Content: How Much?

Written by Joel Walsh

How much should you pay for web content? It depends on what you can expect to get back on your investment. A web content writer can increase your site's revenue 20% or more.

Web Content Cost Considerations

When web content gets discussed on webmaster bulletin boards,repparttar most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly misguided:

* Logical, becauserepparttar 149903 biggest expense of any website, withrepparttar 149904 possible exceptions of advertising and promotion, isrepparttar 149905 content. You only have to get web development and design once, but content needs to be added regularly for your site to be successful.

* Misguided, becauserepparttar 149906 real question isn't how much you are going to pay, but how much you are going to invest. Your content, if it's done right, will make you money. In fact, it can easily make back its cost within a month. Sorepparttar 149907 real question you should ask a web content provider is: how much will it make me?

Calculating Your Web Content's Value

Ultimately, your web content isrepparttar 149908 one part of your site that makes you money. The code, design, and even traffic, while important, are not what ultimately get a visitor to take action. You have to tell or ask visitors to take action. Telling and asking take words.

Small changes in your web content can make big differences inrepparttar 149909 bottom line. Take a look:

Advertising/affiliate revenue:

Let's say you have a web page that averages $25/day in revenue from advertising and/or affiliate links. You have a professional writer optimizerepparttar 149910 content onrepparttar 149911 page to get more clicks. Watch what happens:

1. If just 20% more visitors click on affiliate or advertising links, your revenue will increase $5/day, $150/month, and $1825/year. If your page maintains its current level of traffic for three more years, that's a $5475 increase, just for that one page.

2. But it gets better:repparttar 149912 improvements torepparttar 149913 page will easily increase traffic by 20%, as more visitors return, more visitors refer your site to friends, and more webmasters, bloggers and others link to your site. That brings a total of $6570 more revenue from that page over three years.


Written by Joel Walsh

Interested in advertising and marketing your web business by distributing ezine and website content? Make any of these blunders and you may cut your response in half.

Blunder Number 1: Not including an author's resource box/ezine advertisement

Yes, there are really authors who don't remember to include an author's resource box (the biography/advertisement atrepparttar end ofrepparttar 149902 article). That box isrepparttar 149903 whole point of distributing content inrepparttar 149904 first place. Even ifrepparttar 149905 body of your article has a link to your website, you'll be losing allrepparttar 149906 clicks from dedicated ezine readers who look for that box atrepparttar 149907 end of articles they like.

Blunder Number 2: Not including a link in your ezine article's author's resource box

There are a shocking number of author's who use an author's resource box to include their email address, telephone number, street address, gym locker combination, and everything else but a link to their website. This is a big waste for two reasons:

1. Few people will contact you directly without seeing your web page first. At that point, people just aren't motivated enough. All they know about you is that they liked an article you wrote.

2. Search engines rank web pages in part based on "link popularity" i.e.,repparttar 149908 number, quality, and relevance of links to a website. You may not care about search engines now, but if you ever do inrepparttar 149909 future you will be pretty upset at having wasted all these opportunities for link popularity.

Blunder Number 3: Not including an HTML-formatted link with "anchor text" in your ezine article's author's resource box

As much as reasonably possible, you want to encourage publishers to publish your author's resource box withrepparttar 149910 link in HTML, using your chosen anchor text (i.e.,repparttar 149911 text you click on to followrepparttar 149912 link, traditionally displayed in blue and underlined), if it's going to be shown in a web page or HTML newsletter. Ifrepparttar 149913 article is being distributed as plain text, you can include a link to an HTML-formatted version on your website. There are three reasons for this:

* A link that says "discover widgets" is going to get more clicks than a link that just says "" Your call to action (e.g., "discover widgets") is much more powerful whenrepparttar 149914 reader can read it and act upon it in one split second, since there is not that crucial extra split-second of pause while movingrepparttar 149915 mouse. In that split-second pause your reader might get second thoughts. With advertising (andrepparttar 149916 author's resource box is an advertisement), impulse is everything.

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