How much should you pay for web content? It depends on what you can expect to get back on your investment. A web content writer can increase your site's revenue 20% or more.
Web Content Cost Considerations
When web content gets discussed on webmaster bulletin boards, most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly misguided:
* Logical, because biggest expense of any website, with possible exceptions of advertising and promotion, is content. You only have to get web development and design once, but content needs to be added regularly for your site to be successful.
* Misguided, because real question isn't how much you are going to pay, but how much you are going to invest. Your content, if it's done right, will make you money. In fact, it can easily make back its cost within a month. So real question you should ask a web content provider is: how much will it make me?
Calculating Your Web Content's Value
Ultimately, your web content is one part of your site that makes you money. The code, design, and even traffic, while important, are not what ultimately get a visitor to take action. You have to tell or ask visitors to take action. Telling and asking take words.
Small changes in your web content can make big differences in bottom line. Take a look:
Let's say you have a web page that averages $25/day in revenue from advertising and/or affiliate links. You have a professional writer optimize content on page to get more clicks. Watch what happens:
1. If just 20% more visitors click on affiliate or advertising links, your revenue will increase $5/day, $150/month, and $1825/year. If your page maintains its current level of traffic for three more years, that's a $5475 increase, just for that one page.
2. But it gets better: improvements to page will easily increase traffic by 20%, as more visitors return, more visitors refer your site to friends, and more webmasters, bloggers and others link to your site. That brings a total of $6570 more revenue from that page over three years.