Business Web Site Content Strategy

Written by Joel Walsh


Your web site content helps you get in search engines, speak to visitors, and ultimately get visitors to buy, contact you, or follow a link. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. To be successful, you need to have a web content strategy.

Web Content Strategy: Sources of Content

There are four basic ways you can get content for your site:

1. Licensed content that you can publish on your site for a one-time or recurring subscription fee, or in exchange for putting a link torepparttar author's site underrepparttar 150027 article. The main benefit of this kind of content is that you can build up your site quickly. The drawback is that hundreds if not thousands of other sites will be publishingrepparttar 150028 same content, which means you will get little search engine traffic from it. Also, within a few years,repparttar 150029 subscription fees orrepparttar 150030 value of visitors who leave viarepparttar 150031 required link torepparttar 150032 author's site will amount to more than you would have paid to have original content professionally written.

2. Original content contributed freely by your visitors, such as message boards and guestbook-style comments. The main advantage of this content is that it costs nothing and gives you insight into your visitors. The disadvantages are (usually) low quality andrepparttar 150033 constant vigilance needed to police it for misbehavior.

3. Original written content that you allow other sites to republish in exchange for a link to your site. This content is usually informational articles, whitepapers, and sometimes, press releases. Distributing content is an essential component of getting links to your site.

4. Original, well-written content that's exclusive to your site. You should have some content that you hold back from republication, to avoid giving visitors or search enginesrepparttar 150034 idea all your content can be had somewhere else. This can include FAQs, "about us" pages, case studies, testimonials, and other content that other sites would not want to reprint anyway.

What Kind of Content to Use

So, which ofrepparttar 150035 four kinds of content should you use on your site? Ideally, all four. That way you'll maximizerepparttar 150036 amount of quality content your site can have.

But,repparttar 150037 precise ratio ofrepparttar 150038 four kinds of content you end up using will depend onrepparttar 150039 goals of your site. Some examples:

* Licensed content: If you have a content-based website that draws revenue from advertising, a large amount of licensed content can be useful. However, if your site's primary goal is to collect leads, too much licensed content might risk distracting visitors from contacting you, withoutrepparttar 150040 benefit of bringing in significant search engine traffic.

The Five Ways You Should Be Using Keywords

Written by George Peirson


We have all read lots of articles on how to gather keywords, how to compile a huge keyword list, how to make these keywords relevant to our web site. But exactly what do we do with all these keywords once we have them?

Knowing where and how you can use your keywords will greatly improverepparttar efficiency of your search engine optimization.

There are 5 places in a web page where you can use keywords:

The Title Tag The Keyword Meta Tag The Description Meta Tag Alt Tags for images Body copy onrepparttar 150013 page

Of theserepparttar 150014 page Body Copy,repparttar 150015 readable text onrepparttar 150016 page, isrepparttar 150017 single most important place for your keywords. More about this later.

Letís first take a look atrepparttar 150018 Title Tag. This is one ofrepparttar 150019 tags inrepparttar 150020 head section ofrepparttar 150021 html code of your web page and listsrepparttar 150022 title that is displayed inrepparttar 150023 web browser. For instance, Internet Explorer displays this tag inrepparttar 150024 top bar ofrepparttar 150025 browser window. But there are other uses forrepparttar 150026 Title Tag as well. Most search engines will index this tag for information about your site and many search engines will use this tag asrepparttar 150027 title of your listing.

In general you can use from 60 to 115 characters in a Title Tag. The Tag can includerepparttar 150028 company name, especially if it is a well known company, and should include your most important keywords. Consider this a short description of your web page. One more thing,repparttar 150029 Title Tag is also used asrepparttar 150030 link whenrepparttar 150031 URL is saved into a web browser favorites list.

The Keyword Meta Tag used to berepparttar 150032 main way search engines indexed your page. Now-a-days many search engines will simply ignore this tag, but that may not always stayrepparttar 150033 case. Some search engines still take s look at this tag to help categorize your site. There is no reason not to have this tag on your page, just in case. You are not penalized for including a Keyword Meta Tag.

The keywords should be separated by a comma. Put more specific keywords first then putrepparttar 150034 less important and general keywords later on. Search engines no longer pay attention torepparttar 150035 case of a keyword, sorepparttar 150036 keywords can all be lower case. I have seen recommendations of 25 keywords or 1000 characters inrepparttar 150037 list. In general Keyword pairs or triplets are better than single keywords. I try to have one or two lines of keywords if I use this tag.

The Description Meta Tag is slowly joiningrepparttar 150038 Keywords Meta Tag onrepparttar 150039 lack of support list. But right now it is still a valuable place to use your keywords. Many search engines will look atrepparttar 150040 description Meta tag for keywords to compare against your body copy. Yahoo goes one step further and will use your description tag asrepparttar 150041 description of your site in their listings.

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