I get many emails a month from people asking how to go about designing a popup window to extract maximum number of opt-ins from visitors to their web site. In this article I outline seven essential steps you should take in your design of a successful popup:1. PAY your subscriber
Okay, not literally PAY them, but you generally need to give something back in return for visitor's name and email address.
For example, a free course, a free book, a free consultation, anything that's of VALUE to your visitors and of RELEVANCE to your web site or business. I see so many popups that just say 'Type in your name and email address here:' without giving anything in return for these details.
2. Make your headline SELL
The headline of your popup is incredibly important, as it's often first part of popup window that visitor's eye is attracted to. If it doesn't interest them, they'll shut down popup immediately.
What can you do to improve your headline?
You need to focus strongly on BENEFIT to potential subscriber - tell them exactly how are they going to BENEFIT from giving you their name and email address. For example, following are all headlines suitable for my own site that offer a clear benefit to reader:
"Boost your Subscribers by 535%" "Discover Secret PopUp Techniques" "FREE Report: Exit PopUp Boosts Sales 110%"
You could emulate this type of benefit-laden headline for your own site.
3. Make it load QUICK
A slow loading popup is going to be a quickly closed popup! No visitor to your web site is going to sit around while your elaborate popup loads all your fancy graphics, they're just going to close it straight away - it's your job to CAPTURE THEIR INTEREST as soon as possible, and thereby prevent closure of window before you've made your offer, and hopefully get them to type in their details.