Business Postcard Marketing: 35 Ways to Use It

Written by Alan Sharpe

Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer. You can use postcards in dozens of ways to promote your business.

  1. attract new customers
  2. generate leads for your sales force
  3. generate traffic at your trade show booth
  4. drive buyers to your website
  5. strengthen relationships with your existing customers
  6. secure sales appointments with qualified prospects
  7. announce a special offer
  8. nurture relationships with long-term prospects
  9. introduce new products and services to your customers
  10. persuade prospects to try your demo software CD
  11. increase traffic to your retail store
  12. invite clients to your event
  13. persuade prospective clients to invite you onsite to conduct a needs analysis
  14. announcerepparttar opening of your new business in a neighborhood
  15. announce a special offer
  16. win back inactive customers with a special promotion
  17. publicize your new business hours
  18. announce that you will be inrepparttar 149484 area on a certain date

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

Written by Allan J. Katz

1. Your Most Valuable Asset

A mailing list of valued customers isrepparttar single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer.

When choosing a mailing list, first identify your best customer. What is their age, income level, and geography?

Then identify your "perfect" customer. Select mailing lists which match your perfect customer profile. If you're selling business to business, selectrepparttar 148899 type of business, number of employees and geography, then tailor your message to this audience.

2. The Three Most Effective Words

Copy isrepparttar 148900 persuasive argument that sells your product or service. Begin your copy with a strong headline that spells outrepparttar 148901 benefit of your product or service.

The three most effective words in direct mail are "you," "free," and "new." Studies show that using these words in headlines can boost your response dramatically.

Letter copy should follow a simple formula that will help you organize your thoughts and make a convincing sales argument.

A. Attention: The headline must grab their attention and make them want to read further. B. Interest: Grab their interest with a sub-headline that states your Unique Selling Proposition (what sets you apart from everyone else.) C. Desire: Elicit desire by painting word pictures of your prospect using your product or service and enjoying its benefits. Give testimonials of customers who have benefited from what you offer. Tell stories of people who used your service despite their initial apprehension. D. Close: Ask forrepparttar 148902 order. Make it convenient for them to respond. Give your prospects choices of how to get in touch with you. Use a P.S. atrepparttar 148903 end ofrepparttar 148904 letter to pique their curiosity.

3. What's In It For Me?

Your offer attracts people to your business or service. Direct mail will not work if you use it like a billboard. It is like saying, "SEE ME, I'M OVER HERE" at 60 m.p.h. In order for your direct mail to achieve measurable results you must have a compelling offer.

Your offer can include money, free gifts, guarantees, testimonials, sale events, coupons, gift certificates, sweepstakes, drawings and private sales. Test different offers and see what works best for you.

When you're marketing to a business, personalization is important. Make your outside envelope look like a personal business letter. Keep your copy to 1 or 2 pages and offer an incentive for responding quickly..

4. Experience Captivating Graphics

Designing a mail piece should accomplish 2 things. One is to getrepparttar 148905 attention of your reader. Two, is to visually clarifyrepparttar 148906 written message you are trying to get across.

There are six elements that determine good direct mail design.

A. One visual element should dominaterepparttar 148907 page, whether it's a photo, headline, cartoon or graphic. B. Use only one or two typefaces. Stick with one or two families of type. Use one forrepparttar 148908 headlines and bolded sub sections and one forrepparttar 148909 body copy. The body copy should always be a serif typeface, it's easier to read. C. Use lots of white space when you want to make a lasting impression. D. Make sure your text is easy to read. Don't make your margins too wide or your columns too long. Space outrepparttar 148910 lines of your text so they are easy to read. Use bullets, bold, underlines and short paragraphs. E. Display your logo and pertinent contact information.

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