Few business plans are well written. It's why reviewers rarely read beyond first page of Executive Summary. It's why Venture Capital Firms can review over ten thousand business plans and fund only one.

Since DotCom Bubble burst, professional money's Prime Directive is "Cashflow Now." The corollary to this Directive is that equity investment should result in an asset worth a multiple of its present value, within 3-5 years. Your business plan must credibly address these investor needs to be taken seriously.

Your two-page Executive Summary, using simple declarative sentences, should excite reader and answer these questions. 1. What Do You Have? 2. What Do You Want? 3. If You Had What You Want, What Would be Result? 4. What Are You Willing to Give Up to Get What You Want?

The purpose of your 30-50 Page Business Plan is to make your proposal credible to investors. The secret to credibility is being specific. Focus on proving that you have what you claim to have. Explain, beyond reasonable doubt, why outcome of investment that you project in your Executive Summary will be outcome in reality, if Venture Capitalists risk money with your company. Your commitment to your company is essential to your business plan's credibility. If you aren't at risk, few Venture Capitalists are willing to put themselves at risk for your company's success.

Life is risk. Any business proposal has inherent risks. Acknowledge risks involved in your business plan. Call them "challenges," if you like. But, a business plan without risk acknowledgement isn't credible.

Avoid padding. An investor isn't interested in fact that you play tennis on weekends, that your daughter is in pre-law at Yale, or that you starred in your high school play. They are interested in name of institution where you got your college degree or degrees along with your date of graduation and your major. If you claim advanced degrees, add your Thesis or Dissertation topic. Your work experience is vital to your credibility. Be specific, give name, address and phone number of past employers and include names of supervisors and exact dates of employment.

Every FOREX trader does. The key to being a consistent, predictable, reliable trader is to, at end of day, add up more wins than losses. And, when you KNOW(based off your trading rules), without a doubt, that YES, indeed you are, in a losing trade, don't keep losing money (lowering your stop loss) just to *prove you are right* or your rules are wrong (however you want to look at it).